Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
was appointed by the Eden Project to handle media planning and buying. It has booked the ad onto digital TV ...
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Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
media links, has become the most shared advert on the social web this week with 585,286 shares.
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
on Thursday, before being screened on video-on-demand and in cinemas nationwide from mid-June. Media buying ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ... of social media activity is now coming from mobile devices, yet brands fail to recognise this. When viewing ... inventory for brands to advertise on in-store log-in pages using both pre-roll video and rich-media formats ...
One customer's journey
17 May 2012 | by Stephany van Willigenburg, Google UK
is a media solutions specialist at Google UK POINT OF VIEW iPhone or Android? Android - I ...
A Continuous Conversation
17 May 2012 | by Ilicco Elia, LBi
the media buying, the search engine optimisation and pay per click, you not only control the quality ...
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
as the Cannes Lions Media Person of the Year in the south of France next month, for creating "an entirely new..., in the meantime, a powerful social and political force, and is now part of the everyday global media language ... presents the Media Person of the Year Award to a prominent personality considered influential in the development of today s media landscape, and playing an integral part in shaping the future of the creative ...
Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
campaign." UM London has worked on the media planning and buying for Burton's Biscuit Company since ...
LBi wins pitch for Carlsberg digital
03 May 2012 | by Campaign staff
The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult. Carlsberg kicked ... . It is expected that LBi will work with local digital agencies and media partners to deliver the activity ...
The National Trust turns to Facebook for Great British Day Out
01 May 2012 | by Sarah Shearman
activity. The National Trust is not new to social media. Last year, it launched an experiment called My ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
