Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
media, adopting platforms such as Facebook and Twitter to drive business at a local level. Last year ...
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RSPCA calls review of £5m DM account
03 May 2012 | by Sara Kimberley
its 2 million media planning and buying account. The agency won the pitch against the incumbent, Mike Colling Company, All Response Media and Rapp. ...
Lateral Group hires Mike Cavers as executive creative director
02 Apr 2012 | by Nick Batten
Cavers will head up the creative team and play a key role in linking Lateral's data and insight teams with the creative process and ensuring an exceptional standard of highly targeted, consistent, creative execution across all relevant media channels. Lateral's clients include BT, Audi, Sky, HSBC ...
Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ...
Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
are particularly keen to engage with customers and build themselves into a lifestyle. "Social media ...
National Lottery campaign spotlights charity funding
29 Feb 2012 | by Ed Owen
The 'Life Changing' campaign, created by Abbott Mead Vickers BBDO, will run across TV, press and digital and at 29,000 point-of-sale outlets, with media planning by MPG and buying by OMD. The ads are designed to showcase some of the 370,000 good causes the lottery funds, 70% of which receive grants of 10 ...
Charity to run gender recognition outdoor ad
20 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
, and specialist outdoor media company Curb Media. The technology determines whether a man or a woman ... . The campaign includes digital, social media and PR activity, with the ad available on video-on-demand channels ... -of-home advertising and the technology was created in conjunction with 3D Exposure and CURB Media. Incorporating ...
Domino's Pizza calls digital and direct marketing review
09 Feb 2012 | by Sara Kimberley
marketing agency Somo. Domino's is also a heavy adopter of social media, using platforms such as Facebook ...
Everything Everywhere calls direct roster review
09 Feb 2012 | by Matthew Chapman
marketing, meanwhile, is handled by TMW and Gyro. The umbrella brand consolidated its 80 million media ...
Live & Breathe nets Birds Eye DM task
26 Jan 2012 | by Sara Kimberley
The retail specialist won the pitch that began in November last year and was handled through the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
