I wish I'd done ... Bing 'decode Jay-Z with Bing'
24 May 2012
, enabling you to read the book before it was released. The idea generated a phenomenal amount of media ...
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Pitch update
24 May 2012
and whether it was worth them getting on the train in the first place. Media agencies are not optimistic ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
McArthur, who was its chief executive from 1992 until 2006, says the RAB was the first media trade marketing body not to act as an additional sales force for media owners. "We positioned ourselves ... a target of radio gaining a 10 per cent share of advertisers' media spend by 2010, the medium has ...
Work Debrief - Foster's Brad and Dan get a little help for their good calls
24 May 2012
version of the Good Call Centre to central London to help the media and general public get involved ... Simon Producers: Stefanie Warreyn, Jai Tedeschi Media agency: Starcom MediaVest Group Production ...
Is Saturday key for brands?
24 May 2012
is there a far bigger Saturday print run than on weekdays - and circulation directors have always kept media ... King, the head of press investment at MPG Media Contacts, tends to agree. She sums up: "Day of week all ... of press investment, MPG Media Contacts "The availability of Saturday circulation figures ...
Things we like
24 May 2012
is the product of smoke and mirrors, it isn't fair that one of the most anticipated media IPOs in history ...
Claire Beale: History suggests DDB can be revived by A&E
24 May 2012 | by Claire Beale
of Virgin Media and Philips, a pretty patchy new-business record, and a creative reputation struggling ...
On the Campaign Couch ... with JB
24 May 2012 | by Jeremy Bullmore
ads in all media. That should put a stop to your rival's knavish tricks, eh? Q. Do handwritten ... of poetic nuance for an audience of one. Thanks to e-mail and texting and unsocial media ...
Double Standards - 'Out-of-home and mobile will be great partners'
24 May 2012
side you're standing - consumer, advertiser or media owner. But there is a learning curve here ... -dimensional, static channel to a fully interactive media ecosystem offering the consumer whatever variety ...
The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
's sales, with Vizeum handling media planning and buying. Pernod Ricard's decentralised structure - "We ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
