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British American Tobacco seeks digital shop for new luxury range

endorsements and viral marketing campaigns on youth-oriented social media sites such as YouTube and Flickr ...

Mindshare retains Unilever media buying in the US

Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...

Durex lube online ad gives complaints the slip

push at the start of the year with a TV ad and social media campaign to get couples "in ...

Glue Isobar wins AkzoNobel DIY digital creative account

, creative development, social media optimisation and community management for all brands across Facebook, Twitter, YouTube and Pinterest. In addition to the social media partnerships, it will work with Yahoo!, My ...

ASA appoints P&G's Donnelly and Sainsbury's Bookbinder

of society". The ASA is the independent regulator of ads across all media in the UK, and works in co-operation with advertisers, agencies and media owners who are committed to observing the Advertising Codes. Follow Arif ...

Kleenex to run 'wipe away' campaign for beauty line

, with media planning and buying handled by Mindshare. Follow Loulla-Mae Eleftheriou-Smith on Twitter ...

Commercial TV and radio remain strong in Q1

media to receive a significant upwards revision in Zenith's forecast, with growth of 1.7% instead ...

Public unruffled by 'sexy' outdoor ads

Outdoor Media Centre (OMC)....The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile and direct mail. The study was commissioned by the Outdoor Media Centre in response to last June's Bailey ...

Unilever launches 'Breaking News' campaign for Lynx Attract

and online, including additional creative on Google's YouTube and Facebook. Media planning and buying across ... : David Cadji-Newby Agency Producer: Nicole Saganice Media Agency: Mindshare Europe Production Company ...

Dove erects Valentine's Day 'tweet screen'

Nokia. Unilever is currently reviewing its estimated 3bn media planning and buying business ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.