31 May 2012
| by Anne Cassidy
endorsements and viral marketing campaigns on youth-oriented social media sites such as YouTube and Flickr ...
25 May 2012
| by Daniel Farey-Jones
Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...
23 May 2012
| by Sarah Shearman
push at the start of the year with a TV ad and social media campaign to get couples "in ...
03 May 2012
| by Katherine Levy
, creative development, social media optimisation and community management for all brands across Facebook, Twitter, YouTube and Pinterest. In addition to the social media partnerships, it will work with Yahoo!, My ...
30 Apr 2012
| by Arif Durrani
of society".
The ASA is the independent regulator of ads across all media in the UK, and works in co-operation with advertisers, agencies and media owners who are committed to observing the Advertising Codes.
Follow Arif ...
19 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
, with media planning and buying handled by Mindshare.
Follow Loulla-Mae Eleftheriou-Smith on Twitter ...
14 Mar 2012
| by Arif Durrani
media to receive a significant upwards revision in Zenith's forecast, with growth of 1.7% instead ...
28 Feb 2012
| by Maisie McCabe
Outdoor Media Centre (OMC)....The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile and direct mail.
The study was commissioned by the Outdoor Media Centre in response to last June's Bailey ...
28 Feb 2012
| by Arif Durrani
and online, including additional creative on Google's YouTube and Facebook. Media planning and buying across ...
: David Cadji-Newby Agency Producer: Nicole Saganice Media Agency: Mindshare Europe Production Company ...
13 Feb 2012
| by Sarah Shearman
Nokia.
Unilever is currently reviewing its estimated 3bn media planning and buying business ...