Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
media links, has become the most shared advert on the social web this week with 585,286 shares.
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Goodyear launches £30m media pitch
31 May 2012 | by Katherine Levy
The tyre giant Goodyear Dunlop is reviewing its estimated £30 million pan-European media planning...The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle the German account. It is understood that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out ...
DDB takes emotional approach for new VW Polo campaign
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
) and produced by Pulse, while media planning and buying has been handled by MediaCom. ...
Hertz calls review of £10 million pan-Euro media
26 Apr 2012 | by Nick Batten
Hertz is reviewing its estimated £10 million pan-European media planning and buying account....accounts respectively. The remit includes TV buying, press buying, cinema, outdoor, online media ...
Autoglass launches TV campaign pushing online booking
16 Apr 2012 | by Matthew Chapman
to highlight in our latest ad. Media planning and buying is handled by Starcom. Follow Matthew Chapman ...
Land Rover launches Discovery 4 spot
02 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
. Media planning and buying is handled by Mindshare. Land Rover launched its first global TV ...
Omnicom and IPG form JV to service $1bn global Chevy account
27 Mar 2012 | by Anne Cassidy
, and the appointment of Carat as GM s global media agency earlier this year, is part of the company s ongoing effort ...
UM lands Zipcar's £4m planning and buying account
21 Mar 2012 | by Nick Batten
media business, estimated to be worth £4m....Interpublic Group agency, Weber Shandwick, to develop a media and consumer engagement programme to help drive ...
Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
are particularly keen to engage with customers and build themselves into a lifestyle. "Social media ...
Campaign Viral Chart: Sex, sex and sex in top three positions
02 Mar 2012 | by Ben Hall
?' by Havas Media International 18,545 shares this week All time: 10 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
