Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
media links, has become the most shared advert on the social web this week with 585,286 shares.
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Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
The ad features Jessica Ennis, US sprinter Tyson Gay and several other Omega brand ambassadors and Olympic hopefuls. The soundtrack is a remix of the Rolling Stones' 'Start Me Up'. The ad is expected to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ...
Beckham channels Beethoven in Samsung viral campaign
23 May 2012 | by Matthew Chapman
, which is live on owned, paid and earned media channels, including Beckham's Facebook page, which has 18 ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
on Thursday, before being screened on video-on-demand and in cinemas nationwide from mid-June. Media buying ...
Publicis Chemistry picks up Everything Everywhere brief
17 May 2012 | by Sara Kimberley
-Mobile and Orange ad accounts respectively. Everything Everywhere consolidated its 80 million media business ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
, the highest percentage across all media, while 12% thought they would decrease, which was also the highest percentage across all media. An additional 9% were unsure how digital budgets would change throughout ...
Kaspersky hands global ad account to McCann London
10 May 2012 | by Anne Cassidy
display, online video, social media, print and outdoor. Recent Kaspersky activity has used the martial ...
Intel pushes Ultrabook with biggest campaign for a decade
01 May 2012 | by Matthew Chapman
Francisco, created the global campaign. Media planning and buying has been handled by OMD. The television executions will be supported by outdoor, online, mobile and in-store activity, representing the largest media ... endings. The campaign will be first in Intel's history to preview on social media platforms prior ...
TalkTalk seeks agency for YouView task
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The appointed agency is expected to focus mainly on social media as a way to communicate that TalkTalk can deliver the YouView experience via its funding of the set-top boxes. Sources said the online activity will "position TalkTalk as the service that provides the everyday family with YouView ...
Jam scoops Tesco Mobile social task
29 Mar 2012 | by Sara Kimberley
Tesco Mobile has appointed Jam to handle its social media business....The Engine-owned shop picked up the account after a pitch and replaces We Are Social on the business. It will be responsible for Tesco Mobile s UK social media strategy and will manage the network ... is an exciting opportunity for Tesco Mobile to bring PR and social media together to drive engagement ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
