Orange introduces Sylvester Stallone to Inbetweeners' Jay
03 May 2012 | by Matthew Chapman
Stallone and Jason Statham to the world of social media, in Orange's latest Gold Spot cinema campaign.
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Agencies line up for HTC social media account
03 May 2012 | by Sara Kimberley
HTC, the smartphone manufacturer, is looking for an agency to oversee its global social media...The appointed agency will be expected to handle HTC s social media output across platforms ... feedback from retail sites and social media networks, and plans to display the results on the product pages ... of TV campaigns. The social media review follows the recent appointment of Mother to create global ...
British Gas revamps Planet Home strategy as Spall is dropped
30 Apr 2012 | by Matthew Chapman
the first time British Gas has advertised its app in broadcast media, as the company seeks to demonstrate ...
TalkTalk seeks agency for YouView task
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The appointed agency is expected to focus mainly on social media as a way to communicate that TalkTalk can deliver the YouView experience via its funding of the set-top boxes. Sources said the online activity will "position TalkTalk as the service that provides the everyday family with YouView ...
Npower kicks off £9 million creative and media review
26 Apr 2012 | by Anne Cassidy
Npower has called a review of its £9 million creative and media accounts....The energy company has placed its roster of communications agencies on notice, with a view to holding a pitch, which will be open to both roster and non-roster shops. Npower s roster includes VCCP Blue, which handles creative work, its media agency, Vizeum, and the digital shop LBi. The company ...
EDF introduces new character as part of Feel Better Energy activity
03 Apr 2012 | by Sarah Shearman
s 'Metro' as part of a media plan executed by MPG. The creative team were Andy Booth and Jim Seath ...
Virgin Media launches TV ad with Branson and Tennant
30 Mar 2012 | by John Reynolds
Virgin Media is launching a TV ad this weekend featuring Sir Richard Branson, actor David Tennant...The campaign launch comes as competition hots up between Virgin Media and rivals such as Sky ... ' on ITV tomorrow (31 March) and will advertise its bundle of services, which Virgin Media calls Virgin Media Collections. There are three ads in the campaign. The first ad shows Tennant in front of a ...
ADT Security launches ad agency search
29 Mar 2012 | by Jeremy Lee
. The media planning and buying account, which is held by John Ayling Associates, is said to be unaffected ...
How adland is turning campaigns into content
01 Mar 2012
. And this is the pinpoint of how media has changed. In the old days, media content was presented to an audience by media owners. Now, the audience are the media. They create it, they distribute it. In days gone by, word ... spikes around media buys. The role of social media is not just to support these bursts but also ...
Virgin Media to interrupt Yeo Valley ad during Brit breaks
21 Feb 2012 | by Ian Darby
Virgin Media is to stage a "takeover" of spots by Yeo Valley during tonight's (21 February) Brit...The media company will first interrupt Yeo Valley s TV ad with an image of an online buffering ... treatment during other programming. The Virgin Media activity is part of the current doubling broadband ... Media business , has planned and delivered the media activity. Andrew Stephens, the joint managing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
