to remove filtersUnilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect
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Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
brands and their use of social media, beating Starbucks into second place....nominated brands. These were then scored by social-media monitoring firm Brandwatch and a panel of industry ... continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ... . It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...
Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Fernando Machado, global brand development vice-president, Dove Skin, said the social-media network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... model. Magnum uses a lot of social media as it lends itself to it well - young target audience ... to really talk about the brand, what it stands for and the message. To start with media choice is wrong ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...
Editor's Comment: Face it - size still matters on Facebook
29 Mar 2012 | by Noelle McElhatton
Just when we thought the 'size matters' debate surrounding brands' social-media fanbases was dead...paying back on a social platform', then it must be true. Diageo is not alone in seeking social-media ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
&A session, where Pritchard tackles everything from social media ROI to why he'd love to work on the Red Bull...Click to read Marc Pritchard's comments on: The London 2012 Olympics Social media ... ]. Back to top On social media Q: Has P G managed to crack one of the biggest issues affecting brands today: calculating the ROI on social media? A: Yes! P G has been doing Market Mix ...
Facebook is a lower quality medium than TV, says marketing academic
26 Mar 2012 | by Maisie McCabe
your normal category buying base, but earned media skews to your heaviest buyers. It therefore, is a lower quality media." The Ehrenberg-Bass Institute is part of the School of Marketing ... corporate sponsors include Coca-Cola, Unilever and Procter Gamble. Sharp said earned media ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
the campaign, and MediaCom was recently appointed to the global media account. While Goldin says the company ... waiting list in the UK ahead of its May release date, thanks to the social-media buzz initiated in the US ... focus on press and digital.' Understanding technology Revlon has identified social media as a ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
and families we had the honour to meet. In total, the 2010 campaign generated more than 6bn media ... the chance win tickets to the Games when they buy P G products. We ve formed one of the biggest media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
