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GlaxoSmithKline launches review of multimillion-pound UK PR roster

-weight our comms team. He added that as well as making more use of paid-for media content and social media ...

Brand Republic launches Hall of Fame

innovation and achievement in the advertising, media, marketing and communications industries....media arm bigmouthmedia, has been split into three categories, Leaders, Brands and Innovators ... and bigmouthmedia we specialise in blending creative, media and technical expertise to help make brands famous, so ... BrandRepublic we enjoy a strong heritage in the advertising, media, marketing and communications industries so ...

Revlon appoints Adelaide Sharples as UK marketing chief

will be responsible for PR, brand and media strategies for Revlon UK, which makes cosmetics, skin care, fragrance ...

Brand Republic: a change is gonna come

the advertising, marketing and media professionals that make up the Brand Republic community specialise in ... Media and Haymarket Business Interactive who worked incredibly hard to bring the new site to life ...

Unilever enjoys Kylie bounce

After revealing to the media on Sunday her tip to youthful-looking skin was not injections of botox, but rather Pond's Cold Cream Cleanser, demand for the product has quadrupled in three days. The 'Kylie effect' has led to Pond's to order more stock to meet the upsurge in demand, as well as increasing ...

Marketing names VCCP as Creative Agency of the Year

Agency of the Year 2009, while Mediaedge:cia (MEC) scooped Media Agency of the Year for the third time

Marketing to engage today's digitally-savvy youth market

social media, creating viral content and getting the tone right to interact credibly with the youth ...

PR: agencies suffer digital jet lag

London - Internet marketing agencies are breaking new ground by using edgy, social media...media coverage estimated to be worth $100m ( 61m). Until recently, online PR was simply about creating buzz using the internet as a medium. Now, with brands ever more keen to get involved in social media ... communications via social media, as well as brand reputation monitoring. However, despite its potential ...

PR: searching for effective measurement

that would have read or watched the mentions of a brand within media coverage) and favourability (via focus ... on two national titles with the highest media consumption within our customer base. We also set a target ...

Social media harnessed for WH Smith travel guide boycott

LONDON - Travel writers and publishers are banding together to protest against a decision by WH Smith to only stock guides published by Penguin at their airport stores and train station outlets.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.