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Durex lube online ad gives complaints the slip

push at the start of the year with a TV ad and social media campaign to get couples "in ...

Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

ITV signs up Bloo to sponsor 60-Minute Makeover

The show is presented by designer Catherine Gee, who oversees a surprise home makeover, whereby a team of experts decorate several rooms in 60-minutes while the owner is away. The sponsorship, which was negotiated by independent media agency John Ayling Associates, will include five, 10 and 15-second idents ...

Revlon prepares new 'storytelling' ad strategy

ago, and follows the appointment of Y R and MediaCom to its global ad and media accounts. RKCR/Y R ...

Kleenex to run 'wipe away' campaign for beauty line

, with media planning and buying handled by Mindshare. Follow Loulla-Mae Eleftheriou-Smith on Twitter ...

Public unruffled by 'sexy' outdoor ads

Outdoor Media Centre (OMC)....The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile and direct mail. The study was commissioned by the Outdoor Media Centre in response to last June's Bailey ...

Unilever launches 'Breaking News' campaign for Lynx Attract

and online, including additional creative on Google's YouTube and Facebook. Media planning and buying across ... : David Cadji-Newby Agency Producer: Nicole Saganice Media Agency: Mindshare Europe Production Company ...

Bourjois taps into London Fashion Week

The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... -on-one makeovers, nail art, and hairstyling, among other activities. Digital and social media activity ...

Bakers creates TV soundtrack just for dogs

these special sounds we hope this delivers enjoyment for both dogs and their owners." The media planning and buying account for Bakers' parent group Nestl Purina PetCare is handled by WPP media agency Mindshare ...

Lynx unleashes the chaos for both sexes

), is supported by digital, outdoor, social and PR activity, and uses the strapline, "Unleash the chaos". Media ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.