endorsements and viral marketing campaigns on youth-oriented social media sites such as YouTube and Flickr ...
Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...
, creative development, social media optimisation and community management for all brands across Facebook, Twitter, YouTube and Pinterest. In addition to the social media partnerships, it will work with Yahoo!, My ...
rolled out its first campaign in 12 months, promoting its Performax Intense range. Social-media ...
campaign ran on the social-media site last year (see box, opposite page). Returns on investment If a ... are just so many different media available today and we're quickly moving more and more of our businesses ... and social-media sales strategy. 'The change in the structure of marketing departments from being ...
ZenithOptimedia has retained the combined £7 million UK media planning and buying account...Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year. Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a decision on the Belgian and Dutch ...
-weight our comms team. He added that as well as making more use of paid-for media content and social media ...
November 2012. With a mixture of excitement and fear, media agencies are bracing themselves for the massive 3 billion Unilever media review document to land with a mighty thud on their desks in the middle ... . The Royal Mail and Post Office media agency presentations are taking place this week and next. OMD ...
) media account for drug giant Novartis from MEC....can confirm that Novartis has selected Starcom MediaVest Group (SMG) as our new global media agency ... consolidated its US media planning and buying into MEC after moving its business from sibling agency Mindshare ...
Beiersdorf has appointed CMW to handle digital and social media activity for its Elastoplast brand....series of broader online and social media brand campaigns as well as individual, eCRM and engagement ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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