09 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
to be the first of a number of ecommerce trials planned by RB, as it moves to tap into the growth in social media ...
product launch is being supported with digital activity across social media, using competitions and games ...
08 Feb 2012
| by Nicola Clark
Marketers are being urged to reappraise the value of fans and re-focus their social media activity...Director, Social Media Innovation, at Unilever, revealed that the FMCG giant has shifted away from using social media simply for fan acquisition.
Weinstein said: "We are now looking to develop broader social ...
Dennison, social media manager at More Th n, claimed that to truly understand the value of social media ...
07 Feb 2012
| by Staff
the bonnet too: she trained as a car mechanic during WWII.
2. Media: The Racing Post The Queen's love ...
02 Feb 2012
| by Staff
Media, and Agency of the Year, in which it is up against AKQA and LBi.
Meanwhile, AQKA and Adam Eve ...
eBay UK, eBay Advertising, BMW, online retail media campaign
DNA, behind the hit
Microsoft Advertising, CMAX Future
Mindshare Media UK, Ford, love the summer vibes
Weapon7, it delivers ...
02 Feb 2012
| by Katherine Levy
ZenithOptimedia has retained the combined £7 million UK media planning and buying account...Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year.
Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a decision on the Belgian and Dutch ...
01 Feb 2012
| by John Reynolds
.
On the whole, technology and media companies retained their allure, with Microsoft and Sony upping their brand ...
01 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
), is supported by digital, outdoor, social and PR activity, and uses the strapline, "Unleash the chaos". Media ...
31 Jan 2012
| by Elizabeth Pears
-weight our comms team. He added that as well as making more use of paid-for media content and social media ...
26 Jan 2012
| by Mark Banham
, overseeing more than 5,000 employees.
Emery's career began in the media department of Ogilvy in 1992 ...
.
One of his first tasks will be to address the $3bn global Unilever media review . The account ...
the prestigious Western European media business for the FMCG giant.
Follow Mark Banham on Twitter @Banham72
...
24 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
Durex, the condom brand owned by Reckitt Benckiser (RB), is launching a new social media and TV
to remove filters
