27 Apr 2012
| by Gemma Charles
A look at the performance of Virgin Money in social media over the past four months...sector, Virgin Money has been quick to find its feet in social media.
Methodology:
The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective popularity.
The score ...
19 Jan 2012
| by Chris Loring and Keith McLagan
Keith McLagan and Chris Loring from the technology, media and telecoms team at Lloyds Bank...The media sector is a significant and growing part of the UK economy, currently impacted ...
forecasts show that media will grow by 2.5% over the next two years, faster than the economy as a whole ...
within the media sector, with some parts of the industry performing better than others over the past ...
19 Jan 2012
| by John Owens
To use the media coverage generated to leverage relationships with relevant policymakers and opinion formers.
STRATEGY AND PLAN
The campaign engaged with national, regional and specialist media, and opinion formers such as Martin Lewis from MoneySaving Expert.com. A media launch event was held ...
18 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
, Lord Alan Watson, Havas Media UK chairman, said brands' marketing "has to change" , after a UK consumer ...
09 Nov 2011
| by Staff
to come. Despite some operational setbacks, such as media controversy over ticket allocation ...
19 Oct 2011
| by Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO
=)
Currys/PC World
M C Saatchi/ Walker Media
37
4=
( )
Innocent
swarm@RKCR Y R/ Vizeum
36
4=
-10
Marks Spencer
RKCR Y R/ Walker Media
36
6
(11 ...
15=
( )
Apple iPad 2
TBWA Media Arts Lab/ OMD UK
24
18=
( )
Oral ...
14 Oct 2011
Maxus takes the lead in the Media league this week after winning the Karcher account...Each week Campaign publishes the agency new business rankings across the creative, media, digital and direct marketing sectors.
The attached table ranks agencies according to how much business they bring in as well as any accounts they loose. It shows the cumulative totals for new business wins ...
12 Oct 2011
that moneysupermarket.com spends on media per year (about $31m, according to the CIA and Taylor Nelson, respectively ...
RKCR Y R/ Walker Media
34
11=
( )
Lloyds TSB
RKCR Y R/ MEC
33
11 ...
=
( )
Currys/ PC World
M C Saatchi/ Walker Media
25
20
( )
Rachel's Organic
HMDG ...
11 Oct 2011
| by Matthew Chapman
to manage the change.
Though 82% of CMOs said they plan to increase their use of social media over ...
for the IBM Institute for Business Value, said: "The inflection point created by social media represents a ...
the necessary influence to help their companies deal with the explosion in social media, IBM said.
Less than ...
06 Oct 2011
| by Neil Dawson, Chief executive, BETC London
/MediaCom
40
6
( )
KFC
Bartle Bogle Hegarty/Walker Media
37
7
( )
Barclays
Bartle Bogle Hegarty/Walker Media
34
8=
( )
Arm Hammer
Media ...
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