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LONDON - Carat has won the estimated £70m global media planning and buying account for Deutsche...-owned MediaCom originally won the global media account for Deutsche Bank after a pitch in 2002. The account ...
marketing budget out of direct mail and into online media. Before it changed its focus to online ... Media figures. Since then, social networking sites have become a major source of internet traffic ... will continue to handle its digital media planning and buying. ...
Group appointed MPG to handle its media planning and buying account. The agency won the business after a ...
Standard Life has briefed Dare to develop its online presence through a redesign of its website, digital advertising and social media. The activity will be targeted at customers and independent financial advisers. It will span a number of its key global markets, including the UK and Canada ...
against undisclosed agencies. Before that, MBA handled the main TD Waterhouse business. Brilliant Media, which was appointed to handle TD Waterhouse's media in the UK in 2006, will continue to work ...
's media planning and buying account, which is held by ZenithOptimedia, is not affected by the review ...
such as social media. It also wants to reduce its reliance on independent financial advisors, from which most ...
planned expansion across the continent and build the TD Waterhouse brand. Brilliant Media, which handles TD Waterhouse's media in the UK, will continue to work with the company. The first stage ...
LONDON - The French bank Societe Generale is reviewing its estimated £100 million media planning...been shortlisted to pitch for the account. The review will include media planning and buying ...
LONDON - Admiral Group, the insurance specialist, has awarded its £6 million media planning...the Admiral media account since July 2007, and before that it had been split between Starcom MediaVest and MediaVest Manchester. Admiral called a review of the business, which includes media planning and buying ... media account for Admiral's Confused.com price comparison site was awarded to PHD in March after a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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