Digital Report: Don't underestimate the super-affiliates
28 Apr 2010 | by Andrew McCormick
only directly. However, James Briscoe, managing director of digital media agency Unique Digital ...
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Opinion: The Marketing Society Forum
05 May 2010 | by Staff
outside traditional media and influence beyond its traditional customer base. NO - Jon Ingall, Managing ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped...As many advertisers were forced to cut back last year, so media owners probably comforted ... recession since the 30s. However, the latest research shows that digital media have, to some degree ... their media spend in 2009, more than 80% of them increased their internet investment; many of them attracted ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
that maintained or grew their adspend to take advantage of reduced media costs....%. Sean Meikle, managing partner at media agency PHD, warns that brands will pay for short-term cuts ... budget to spend also benefited from a significant discount as many media owners particularly those ... and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
Special Report: Market Research - Tell me about it
17 Mar 2010 | by Mary Cowlett
to qualitative techniques, but things such as social media do provide a more immediate temperature gauge and can ... this idea into practice by combining TNS data with social-media monitoring to create an outreach programme ... , it is also developing a tool to tie its social-media monitoring more closely to its customer satisfaction ...
AXA hires Havas to media account
11 Aug 2009 | by Sarah Johnson
AXA UK has appointed Havas Media Group to handle its £40m media buying and planning account...Mariee, AXA UK's group marketing and communications director, the media for the firm's direct car ...
Lloyds TSB shortlists Mediaedge:cia
21 Jul 2009
£62m media planning and buying account following a four-way pitch that also included Vizeum and OMD.
NYSE hands UK media job to MPG
05 May 2009 | by Sarah Johnson
The New York Stock Exchange (NYSE) has assigned its UK media planning and buying account to MPG
Brand in the news: Comparethemarket.com
28 Apr 2009 | by Richard Morris, Managing director, Identica
and having the courage and wherewithal to apply it through all media. Oh yes, and employing a healthy dose ...
Editor's comment: COI 'help' could hinder banks
31 Mar 2009
the UK's biggest advertiser. This means that it has considerable clout when it comes to media buying ... could offer itself as a consultant, ensuring that these banks' media spends are proportionally audited ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
