Capital MSL awarded brief for World Economic Forum summit
05 Apr 2012 | by Alec Mattinson
MSL to raise awareness of the conference and the organisation itself among key media titles ...
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Insurer awards digital media to iProspect and Carat
05 Apr 2012 | by Nick Batten
Aegis Media's iProspect and Carat have been awarded the search and digital media business...Esure called the review of its digital media business, which had been held by Equimedia since 2008, in August 2011 . Carat holds the offline business, which was unaffected. It is understood ... across affiliate marketing, social media, analytics, paid and natural search as well as conversation ...
MasterCard hands Frank PR Champions League brief
04 Apr 2012 | by Alec Mattinson
-day cities and enhance its social media activity, in particular through its 'Witness History' Facebook page ...
City PR players vie for Direct Line spin-off brief
04 Apr 2012 | by Alec Mattinson
media scrutiny given its potential size and the Government-owned status of RBS. While ... in communicating our transformation and strategy to the investment community through media.' It is understood ...
My Secret Work Weapon: Show no fear when it comes to change - it's inevitable
04 Apr 2012 | by Jan Gooding, Global marketing director, Aviva
the changing economic position, attitude of customers, media and competitor sets and to think constructively ...
Aviva hands consolidated digital account to Dare
03 Apr 2012 | by Sara Kimberley
social media across its life cover and direct services insurance portfolio. Abbott Mead Vickers BBDO ...
Bupa marketer McAnena departs to set up consultancy
03 Apr 2012 | by Alex Brownsell
McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy . It is not yet known whether Bupa will seek a replacement for McAnena, who joined from PepsiCo. She previously held senior roles at Unilever, media agency ...
Pelham Bell Pottinger advises pension fund on Goals acquisition
03 Apr 2012 | by Alec Mattinson
media comms around its 389m acquisition of UK National Lottery operator Camelot in 2010. Goals ...
ISmart seeks first retained ad agency
22 Mar 2012 | by Sara Kimberley
Creativebrief is handling the process with iSmart's marketing director, Paul Fakley. Carat was recently appointed to the brand's 9 million media account. There is no formal pitch. Instead, iSmart will ask agencies to work on a strategic task. Until now, iSmart has used a number of local agencies ...
Agencies line up for £5 million Claims Direct
22 Mar 2012 | by Katherine Levy
: "Claims Direct and to the point." All Response Media handles the media planning and buying for Claims Direct. The media business is unaffected by the review. Claims Direct was bought by the national law ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
