01 Jun 2012
| by Daniel Farey-Jones
.
"We re looking to make this a strongly digital and social media app-based sponsorship, so what we ...
the competition."
The deal was negotiated with the Football League by SMG Sports, part of Capital One's media ...
01 Jun 2012
| by Maisie McCabe
media planning and buying account after a final shoot-out against market intelligence agency EI.-...will work with Ernst Young on its global communications planning, as well as providing full media buying for global media properties, such as CNN, airport outdoor media and Eurosport.
Although the appointment ...
International's global media planning team, their experience and capabilities. "The new media landscape ...
31 May 2012
| by Matt Cartmell
at Royal Bank of Scotland since 2003, when he joined as head of group media relations. He formerly worked ...
31 May 2012
| by Alex Brownsell
on social media marketing, click here . ...
31 May 2012
| by Alex Brownsell
structure and use of social media...is falling in'.
Social-media issues
Clark claims HSBC has a responsibility to engage in potentially ...
25 May 2012
| by Daniel Farey-Jones
at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....in the role. ( Marketing )
Media
Steve Alexander , who was recently promoted to trading lead at Channel 4 , is to retire from Channel 4 after 20 years at the company. ( Media Week )
Vanessa Clifford ...
24 May 2012
| by Katherine Levy
million media planning and buying account....Maxus is the incumbent on the offline media planning and buying business, while a roster ...
media business into one agency.
Experian has drawn up a shortlist to pitch for the business and Maxus is expected to repitch.
Maxus won the account from Media Campaign Services in February 2010 ...
24 May 2012
| by Anne Cassidy
, including direct marketing and sponsorship, and its media account into Publicis in 2004. Publicis won ...
captured the global media account after a 2009 pitch for the business against the Publicis-owned Zed Media ...
23 May 2012
| by Helen Edwards, PPA Business columnist of the year
everything it had at the final showdown: the best creative talent, the most original media planning ...
22 May 2012
| by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
to remove filters
