Cookie consent: how to stay on the right side of the law
09 Feb 2012 | by Rachel Barnes
into account' come May, warns the ICO. Below, Iain Stansfield, partner at media law firm Olswang ...
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The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
with to make sure we get them right. When it comes to the use of social media, part of our marketing ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
plan unleashed a media storm culminating in the resignation of Meredith Alexander from the Commission ...
Honey Monster owner Raisio shortlists agencies for consumer account
08 Feb 2012 | by John Owens
media presence, as well as the marketing and experiential side of things. 'We want to get Honey ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
the bonnet too: she trained as a car mechanic during WWII. 2. Media: The Racing Post The Queen's love ...
Chocolate brand Lindt calls in Be More to improve engagement with consumers
07 Feb 2012 | by Sara Luker
Be More, Burson-Marsteller s consumer arm, won the brief after a four-way pitch. It is charged with handling the brand s consumer and trade PR, including social media. Lindt s Easter push will centre around the 60th anniversary of its iconic gold bunny, for which Be More is currently working on a consumer ...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
officials, athletes, spectators, the world's media and other hangers-on descend on the capital ... greater standout in a media landscape packed with images of athletes. Neon pink London 2012 signage ...
Gadget Show Live calls in Fugu to attract mainstream consumers
03 Feb 2012 | by Sara Luker
has been tasked with handling the PR media campaign for the Live exhibition, which takes place ... continuing to build on established broadcast, press and digital media relationships to promote the show ... results, with exposure across broadcast, digital and print media during the past two years. The agency ...
ZenithOptimedia retains Superdrug media
02 Feb 2012 | by Katherine Levy
ZenithOptimedia has retained the combined £7 million UK media planning and buying account...Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year. Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a decision on the Belgian and Dutch ...
Halfords appoints Pitch PR to emphasise 'leading cycling retailer' position
01 Feb 2012 | by Matt Cartmell
and online, in addition to advising on digital and social media strategy. The cycling market is expected ...
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