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VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

from McEwan on social media in our story earlier this week about how Innocent topped the latest Social ...

My YouTube ad of the week: Amy Kean, MPG Media Contacts

Amy Kean, head of consumer innovation, MPG Media Contacts Why I like this When people tell me interesting things, rather than seek proof, I normally just choose to believe them. As such, I'm sure that it actually is the company CEO in this video. Does that mean that, at last ...

Tablets for kids help Leapfrog rule toy fair

by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ... these days of social media and the internet, that's a very quick way to get the message out." He added ...

Durex 'how in-sync are you?' by Euro RSCG London

Euro RSCG London has created a social media and TV campaign for Reckitt Benckiser's Durex brand.

Hornby brings out first TV ad in three years

by Sassy Films, with media planning and buying by Arena Media. Steve Kemsley was the creative and art ...

Sky marketer scoops top prize at Brand Event Awards

Vickers BBDO Walkers - Sandwich Leisure Whynot! Malaysia Night Media ...

Red Letter Days 'nothing says 'thank you' like Red Letter Days' by Quiet Storm

The work uses footage of real people enjoying the brand s Indoor Skydiving, Spa Day and Rally Driving experiences. The 30 second spots will run across a number of UK digital and satellite and television stations with media planning and buying handled by MNC. ...

Cartier 'painted love' by Marcel/The Hours

The film will be available on their Facebook, YouTube and Vevo accounts.This is Cartier s biggest online engagement, marking the first time the iconic luxury brand has used social media to reach consumers. Painted Love is inspried by the myth of Pygmalion and Galatea, which charts an encounter ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

packaging and social media become important,' says Rudgard. One of Tyrrells' packaging gimmicks ...

Nike introduces non-stop runner

's digital and social media channels, as well as Facebook, Twitter and YouTube. A series of Never Stop ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.