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Pharmaceutical sector favours deeper analysis

18 Sep 1998 | by IAN DARBY

are presented by the media. Fewer pharmaceutical firms make use of AVEs, compared to other sectors ...

Judge and Jury: Persona could have brought a personal touch to reliability row - Unipath should have tried to appear more caring without admitting liability in the row about its Persona contraceptive, says Neil Kendle, chairman of Fusion Communications

23 Jan 1997 | by NEIL KENDLE

A contraceptive device manufacturer might be expected to understand the concept of prevetion - and good crisis management starts with prevention. If you raise consumers expectations too high about a product you re asking for trouble. Over the last week criticism in the media of the Persona ...

NEWS: Novartis hands global account to Ruder Finn

12 Jul 1996

for its 130,000 employees worldwide. Work will include media relations, events management ...

FOCUS: ADVERTORIALS; Securing write of way from editors

03 May 1996 | by NICK PURDOM

to get their co-operation, admits media director, John Ferguson. The advertorials are written under ... to Consolidated media director, Will Holt. Putting it together: Tailor-made advertorial packages ...

NEWS: STOP PRESS

27 Oct 1995

by increasing staff from two to four and expanding its internal communications and media relations role ...

 

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