Sante Communications developed a broadcast media campaign to raise awareness of narcolepsy...media audit to determine which programme makers were most likely to be interested in the narcolepsy ... and formed part of BBC2's science documentary series Horizon. Further approaches to broadcast media ... media training, and the PR team developed narcolepsy fact sheets to send to patient groups, online ...
to the mainstream media. With a budget of only 18,000, the brand addressed every parent's bugbear: the seeming ... media. To demonstrate Tixylix has the expertise to help parents, Red created No More Snail Trails, a ... Brewer. The campaign captured the media spotlight in the middle of the cough and cold season. Coverage ...
The launch of oral nicotine replacement therapy the NiQuitin CQ Lozenge for GlaxoSmithKline had to overcome media fatigue arising from the prevalence of existing nicotine replacement therapies ... awareness among consumers, with 99 per cent of media coverage containing at least one key message ...
of the conference in the media and among professional audiences. To increase understanding of strokes and spark ... identified key conference spokespeople and gave them media training. A media alert was sent to more than 900 media organisations across Europe, the US and Japan. Conference news stories were identified ...
STOCKHOLM: Rikta wins Olympic bid race Rikta Kommunikation has been hired to run a domestic PR campaign supporting Stockholm s bid to stage the 2004 Olympic Games. Appointed following a competitive pitch against Jerry Bergstrom and Burson- Marsteller, Rikta will target the media, athletics ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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