30 May 2012
| by Maisie McCabe
media planning and buying account....The US-based company entered the UK last year and has appointed UM London ahead of a multimedia campaign that will use targeted print advertorials and advertising, digital display and cross-media ...
confirmed Tria Beauty will spend around 1m on media over the next year. The first work planned and bought ...
27 Feb 2012
| by Nick Batten
Camper and Nicholsons, the high-end yachting activities specialist, has appointed Total Media...Total Media, which specialise in launch and growth strategies, will target owners of yachts ...
, Grenada and Italy.
Sean Purdy, marketing director for Camper Nicholsons Marina, said: "Digital media ...
be effectively measured."
Thomas Laranjo, managing director at Total Media, said that despite current economic ...
20 Jul 2011
| by Staff
Haymarket Business Media has introduced a digital subscription model across its Brand Republic...As part of these plans, Media Week has launched a number of initiatives aimed at creating enhanced and essential content for the entire media sector.
These initiatives include My Media World , Sector analysis, Trend Report , Agency Abode, Media Owner Homes and Media agenda, while a full features list can ...
13 Jul 2011
| by Jeremy King
I have worked in the media since... The mid-1980s, although some reading this some might ...
in Kentish Town. There certainly weren t many there when I did.
My worst experience in the media ...
-2 as my American boss was bored.
If there s one thing I ve learnt in the media industry it ...
07 Jul 2011
| by Jeremy King
Barry Bridges, agenda21 head of social media, left law for the media world and has managed to crash...I have worked in the media since... 2005. I originally studied law, but quickly realised social media is more interesting than covenants and criminality.
I was attracted to this particular role because Social media needs to grow up and become more of a science than voodoo magic. Agenda21 has a ...
27 Jun 2011
| by Mark Banham
Retailer Carpetright is set to review its £8m media planning and buying business for its...Twenty Twenty Media Vision, set up by MediaCom founder Bill Jones, has held the non ...
the brief from fellow Tunbridge Wells-based media agency WFCA.
Carpetright has already had preliminary conversations with several, unnamed media agencies, in advance of pitching the account.
Brilliant Media ...
16 Jun 2011
| by Staff
During the next two months, Media Week is set to launch a number of industry-based projects...The new features and initiatives form part of Media Week s future plans for taking the brand to the next level and ensure the brand remains the home for everyone working in the media industry. Editor ...
, will ensure Media Week contributes to setting the industry agenda and provides news, education and inspiration ...
13 Jun 2011
| by Jeremy King
on the first night of this year's Media360 conference at the Lowry in Manchester, and Media Week has pictures...After a long day of educational seminars and sessions, delegates at this year's Media 360 were treated to a drinks reception, followed by a three-course meal on the first night of the conference ...
, to Starcom MediaVest and MEC, with a number of media-related jokes.
The following day, delegates headed ...
10 Jun 2011
| by Daniel Farey-Jones
-placement deal.
The estimated 100,000 deal was agreed in February between Nestl , its media agency ...
10 Jun 2011
| by Jeremy King
For those lucky enough to be attending this year's Media 360, and for those unable to make it...The first day of Media360 included a number of keynote sessions and seminars with leading figures from media agencies and owners.
Speakers included: Adam Freeman , executive director , Guardian News and Media ; Marc Mendoza, CEO, MPG Media Contacts; Bruce Daisley, sales director, You Tube ...