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CONSUMER TECH CAMPAIGN: BT's Office Anywhere makes life a beach

08 May 2008 | by Mary Cowlett

publications, broadcast planning teams and the business and trade media about the event. This was backed ... to demonstrate the service in a live, interactive environment can often give valuable media exposure to a ... successfully captured the imagination of the target audience. The mixture of broadcast and print media ...

News Brief: Hudson Sandler appointed

29 Feb 2008

profile among the international financial media. The account will be headed up by Hudson Sandler's CEO

Beware of bloggers, Dell boss warns conference

01 Feb 2008 | by Clare O'Connor

Dell head of digital media and comms EMEA Kerry Bridge told delegates at this week's PRWeek Social ... by thousands and attracted the attention of national media in both the US and the UK. By the time the print media reported on 'Dell Hell', the company share price had fallen 42 per cent (PRWeek, 22 June 2006 ...

Frank and Borkowski win Virgin pitches

18 Jan 2008 | by Matt Cartmell and David Quainton

Virgin Media and Virgin Mobile have overhauled their consumer agency support to gain a greater...Virgin Media, formed last year by a merger with cable TV firm NTL, has hired Frank PR for a six ... to promote Virgin Media's 'quadplay services' of TV, mobile, broadband and phone, focusing on pushing its cable, broadband and video-on-demand offerings. Frank chairman Graham Goodkind dubbed Virgin Media a ...

Technology - Eleksen wins coverage beyond the tech press

04 Nov 2005

of the media and drive demand from electronics manufacturers. Strategy and Plan Fuse tried to create a 'wow ... Eleksen's target media as UK and US consumer technology, manufacturing, design, electronics ... a 'Touch Me, Feel Me' media tour, in which different aspects of the product were highlighted ...

WS wins MessageLabs Europe job

02 Sep 2005 | by Tom Williams

MessageLabs' UK agency of five-years, HBL Media. 'Following a long and extensive review process, we felt ...

Packard Bell to focus on lifestyle

05 Aug 2005

focus is getting into lifestyle titles as well as consumer technology media.' ...

News analysis: The PC 'bad boy' shows soft side

13 May 2005

with which to impress your trendy friends, which limits its media exposure outside of the business ... recycling scheme after media disquiet over electronic waste - 2004: Kevin B Rollins takes over as CEO ...

City & Corporate: Apple's secrecy is tantalising PR

15 Apr 2005 | by Anthony Hilton, anthony.hilton@haynet.com, City commentator on London's Evening Standard

Partly because its products have always been popular with the media, and partly because it has become renowned for style, it punches above its weight - a minnow in computing terms, but it is one of the world's best-known brands. The irony is that joint founder Steve Jobs has achieved this by being ...

HP plummets to foot of table as CEO bails out

18 Feb 2005 | by Tom Williams

. The firm said it would end its much-criticised dual-management structure, but had to dismiss media ... 's National News Index, a measure of media sentiment that excludes stock market reports and passing mentions ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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