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Apple cements most valuable brand status as UK's giants slide

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Brand Barometer: Social media performance of Audi

A look at the performance of Audi in social media over the past four months...January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February ... , however. Methodology The Social Media Reputation (SMR) score provides a benchmark to gauge ...

Adwatch (May 2) Top 20 recall: Audi

/Maxus 64 3 ( ) Virgin Media Bartle Bogle Hegarty/ Fifty6 57 4 ...

Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Nissan's soaring sales: the strategy behind the success

, with 25% of media spend going on digital channels, and we've done some pretty good experiential work ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

and digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ...

Honda UK chief Martin Moll on boosting lacklustre sales

customer who trimmed Honda's 'H' logo into his lawn, before sending the image to its social-media team ...

Audi brings 'Vorsprung' position to fore with new TV ad

campaign breaks on breaks on Sunday (1 April) during ITV's Titani c . Media planning and buying ...

Admiral to sponsor motoring on Discovery

at Discovery Networks UK, Emma Dunn, media manager of Admiral, and Robbie Ashcroft, vision account manager for MPG Media Contacts, will include more than 300 hours of motoring content across Discovery Channel ... audience and to promote their offering across multi-platforms." Emma Dunn, media manager of Admiral ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.