22 May 2012
| by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
16 May 2012
| by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
09 May 2012
| by Gemma Charles, Public affairs editor, Marketing
A look at the performance of Audi in social media over the past four months...January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media.
February ...
, however.
Methodology
The Social Media Reputation (SMR) score provides a benchmark to gauge ...
02 May 2012
| by Jamie Maker, director, Brave
/Maxus
64
3
( )
Virgin Media
Bartle Bogle Hegarty/ Fifty6
57
4 ...
01 May 2012
| by Kim Benjamin
media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
Maille - Unilever
Rachel s Yoghurt (Rachel s Organic) Haygarth
Social media marketing ...
/Fallon
Dynamo: Magician Impossible (Watch) Five by Five
Hotels.com Android and IOS App Fetch Media ...
19 Apr 2012
| by Alex Brownsell
, with 25% of media spend going on digital channels, and we've done some pretty good experiential work ...
17 Apr 2012
| by Alex Brownsell
and digital media.
SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ...
05 Apr 2012
| by Alex Brownsell
customer who trimmed Honda's 'H' logo into his lawn, before sending the image to its social-media team ...
29 Mar 2012
| by Alex Brownsell
campaign breaks on breaks on Sunday (1 April) during ITV's Titani c . Media planning and buying ...
28 Mar 2012
| by Nick Batten
at Discovery Networks UK, Emma Dunn, media manager of Admiral, and Robbie Ashcroft, vision account manager for MPG Media Contacts, will include more than 300 hours of motoring content across Discovery Channel ...
audience and to promote their offering across multi-platforms."
Emma Dunn, media manager of Admiral ...