11 May 2012
| by Staff
Haymarket Network, the customer division of Haymarket Media Group, has launched a new version...for new car launches.
Haymarket Media Group publishes Media Week and Brand Republic.
Follow Arif ...
10 May 2012
| by Sarah Shearman
Ford is using PeerPerks, PeerIndex's social media influence marketing platform, to indentify 1,000 social media users who have influence on topics such as automotives, technology and lifestyle in six European markets.
The move marks the first time that Ford has used the marketing platform.
Ford ...
01 May 2012
| by Kim Benjamin
media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
Maille - Unilever
Rachel s Yoghurt (Rachel s Organic) Haygarth
Social media marketing ...
/Fallon
Dynamo: Magician Impossible (Watch) Five by Five
Hotels.com Android and IOS App Fetch Media ...
28 Mar 2012
| by Nick Batten
at Discovery Networks UK, Emma Dunn, media manager of Admiral, and Robbie Ashcroft, vision account manager for MPG Media Contacts, will include more than 300 hours of motoring content across Discovery Channel ...
audience and to promote their offering across multi-platforms."
Emma Dunn, media manager of Admiral ...
20 Mar 2012
| by Sarah Shearman
) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ...
of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ...
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
05 Mar 2012
| by Nick Batten
The campaign launched on Saturday with what TMG claims to be a media first on the back cover of a magazine a scratchable advertisement with a layer of mud-like latex applied, which readers scratch away ...
at MPG Media Contacts, who brokered the deal, said the partnership offers innovation and an experience ...
05 Mar 2012
| by Maisie McCabe
Dig-S in 2011.
Grainne Arnold, advertising and media manager at Nissan, said: "Classic FM ...
01 Mar 2012
| by Maisie McCabe
and geographical region.
The Microsoft Office 365 ad was made by Weborama, with media planning and buying by Universal McCann. The VW ad was made by Tribal DDB, with media planning and buying by MediaCom.
Absolute ...
22 Feb 2012
| by Maisie McCabe
The films, which were made by Omnicom Media Group's content agency Drum, follow the five winners when they were taken to St Tropez for a weekend, to drive the car and include their reviews of its ...
results."
The campaign was conceived by Citro n UK s media agency OMD UK. Associate director Richard ...
21 Feb 2012
| by John Reynolds
marketing campaign in the coming weeks.
Commercial executives at NI are meeting media agencies to discuss ...
of the first issue is set to be less than 50p.
Although many brands have already committed media spend ...