01 Jun 2012
| by John Owens
. In April PRWeek reported that the car giant was on the lookout for a social media agency to move away from its corporate online presence. At the time, Tara Berry, social media and PR comms executive ...
24 May 2012
| by Sarah Shearman
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Jaguar is already active in the social media space and in some recent research by iProspect ...
of 12%.
The Tata-owned brand has appointed We Are Social as its first social media retained agency ...
media strategy.
Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...
01 May 2012
| by Kim Benjamin
media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
Maille - Unilever
Rachel s Yoghurt (Rachel s Organic) Haygarth
Social media marketing ...
/Fallon
Dynamo: Magician Impossible (Watch) Five by Five
Hotels.com Android and IOS App Fetch Media ...
26 Apr 2012
| by Nick Batten
Hertz is reviewing its estimated £10 million pan-European media planning and buying account....accounts respectively.
The remit includes TV buying, press buying, cinema, outdoor, online media ...
17 Apr 2012
| by Alex Brownsell
and digital media.
SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ...
12 Apr 2012
| by Sara Luker
Car giant Honda UK is on the hunt for a social media agency to help open up customer conversations...Honda is seeking a digital and creative social media agency that can work alongside the in-house team to create a fun and energetic online presence.
Tara Berry, social media and PR comms ...
media strategy and platforms. The agency must be able to think creatively and be able to create one ...
27 Mar 2012
| by Anne Cassidy
, and the appointment of Carat as GM s global media agency earlier this year, is part of the company s ongoing effort ...
21 Mar 2012
| by Nick Batten
media business, estimated to be worth £4m....Interpublic Group agency, Weber Shandwick, to develop a media and consumer engagement programme to help drive ...
01 Mar 2012
| by Anne Cassidy
Mercedes-Benz is looking for an agency to handle its social media activity.It has contacted...social media activity.
The brand is aiming to reach a younger audience via social apps. Its recent ...
activity alongside traditional media.
Other recent social media activity included a platform for van ...
Twitter feed.
A spokeswoman for Mercedes said: "We are reviewing our social media evolvement as part ...
09 Feb 2012
| by Katherine Levy
creative and media arrangements....The incumbent on both the creative and media businesses, the Kent-based full-service agency Nexus ...
car and motorcycle manufacturer has yet to appoint an agency to handle its media planning and buying, but has whittled down the competing agencies to Arena Media and the7stars. UM London had also pitched ...