to remove filtersBrand Health Check: Honda
14 Apr 2010 | by Jeremy Lee
's 8m. Toyota was eviscerated in the media. The Honda story already feels like old news. And even ...
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Profile: Making his marque
20 Apr 2010 | by Alex Brownsell
on the Sky and Virgin Media platforms. However, Duffy decided to axe the service late last year, and move ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped...As many advertisers were forced to cut back last year, so media owners probably comforted ... recession since the 30s. However, the latest research shows that digital media have, to some degree ... their media spend in 2009, more than 80% of them increased their internet investment; many of them attracted ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
that maintained or grew their adspend to take advantage of reduced media costs....%. Sean Meikle, managing partner at media agency PHD, warns that brands will pay for short-term cuts ... budget to spend also benefited from a significant discount as many media owners particularly those ... and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
Mark Ritson on Branding: Toyota's structural flaw
24 Feb 2010 | by Mark Ritson
, his toughest job still awaits him. Mark Ritson, PPA columnist of the year (business media ... ON ... TOYOTA'S HARDEST WEEK - Akio Toyoda, nicknamed 'Toyota's prince' by Japanese media, is the grandson ...
Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
Social media is having an explosive effect on experiential campaigns, creating the potential ... the benefits of amplifying niche experiential activity through social media. RPM has been working with Smirnoff ... enable them to access the internet quickly while on the move. Some experts argue that social media ...
The Work
08 Feb 2010
. By combining mobile technology, including QR (quick response) codes and geo-tagging, with social media ... on the fly using the latest iPhone technology," he adds. Media plan AKQA knew that the effectiveness ... to the interest surrounding the launch of the app. Nike aimed to generate long-term awareness via a media ...
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
tend to use comparison sites as a starting point for the quote process,' says Zoe Mason, senior media ... in the country, with a massive media budget, Direct Line can afford to be in everyone's faces all the time using ... them swapping again the next week.' This view is endorsed by Mike Colling, managing director of media ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
, which increased its spend by nearly 9% to just under 150m. According to Nielsen Media Research ... .02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...
Vauxhall roster vies for Astra relaunch ad brief
02 Dec 2008 | by Alex Brownsell
that the manufacturer has frozen all global media budgets, although this has been denied by a GM UK spokesman. Vauxhall ... ; sales in October fell 22% year on year. Vauxhall's media is bought by Carat. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
