All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
the bonnet too: she trained as a car mechanic during WWII. 2. Media: The Racing Post The Queen's love ...
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The Red Brick Road wins £8m Suzuki account
09 Feb 2012 | by Katherine Levy
creative and media arrangements....The incumbent on both the creative and media businesses, the Kent-based full-service agency Nexus ... car and motorcycle manufacturer has yet to appoint an agency to handle its media planning and buying, but has whittled down the competing agencies to Arena Media and the7stars. UM London had also pitched ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft Advertising, CMAX Future Mindshare Media UK, Ford, love the summer vibes Weapon7, it delivers ...
W+K Honda campaign lands top Anna award
25 Jan 2012 | by Anne Cassidy
for their "To fly. To save" campaign for easyJet. The Digital award went to Albion and Walker Media ...
Carat lands $3 billion global GM media
24 Jan 2012 | by Katherine Levy
General Motors has appointed Carat to its $3 billion global media planning and buying account...global media. Aegis Media, Carat's parent, claims it is the largest in its history ... the review. He said: "We wanted a media agency partner with the sophistication to leverage global marketing opportunities. They are uniquely positioned to help us form strong media partnerships and drive significant ...
Mercedes-Benz seeks younger appeal through social media
19 Jan 2012 | by Sarah Shearman
to sharpen up its social media presence....media strategy, which will enable it to connect with 25- to 44-year-olds. Mercedes-Benz is already active in the social media space, largely through its Fashion Week tie-up. It is looking to boost its presence across key social media platforms and develop a long-term integration strategy. The brand wants ...
Pitch Update
19 Jan 2012
November 2012. With a mixture of excitement and fear, media agencies are bracing themselves for the massive 3 billion Unilever media review document to land with a mighty thud on their desks in the middle ... . The Royal Mail and Post Office media agency presentations are taking place this week and next. OMD ...
RFU adopts player focus to tackle media setbacks
17 Jan 2012 | by John Reynolds
was the subject of a wave of negative media coverage surrounding events on and off the field. The RFU ...
Who owns your Twitter followers?
13 Jan 2012 | by Rachel Barnes
Employees represent firms on social media, but who 'owns' the audience - user or brand, asks Rachel...] . The social-media network has become a workplace tool to talk directly to consumers, as well as a breaking ... and resources invested by PhoneDog Media into growing followers, fans and general brand awareness through social media are substantial, and are considered property of PhoneDog". The law in the UK In the UK ...
Pitch update
12 Jan 2012
Progress has been made on the Eurostar and McLaren reviews, while the Tetley media pitch is now...in December that Carat had landed the $3 billion General Motors media account, the review is very much still ... as the advertiser looks for a quick turnaround on its 4 million Tetley tea media review. The incumbent, Starcom, is defending the account as Manning Gottlieb OMD, Walker Media, Maxus, MediaCom and MEC all hope their tea ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
