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My YouTube ad of the week: Amy Kean, MPG Media Contacts

Amy Kean, head of consumer innovation, MPG Media Contacts Why I like this Three different people sent me this video before Christmas. I m assuming it s because they know how much I find ... of conversation in broadcast media? Bingo! Even #walkofshame, used more than 700 times, worked. It also ...

Marketing's Adwatch of the Year 2011

.54 3 6 DFS Uber/ Brilliant Media Mediacom 19 295 31.35 73.59 4 8 Marks Spencer Rainey Kelly Y R/ Walker Media 20 290 33 ... .86 95.13 8 - Currys PC World M C Saatchi/ Walker Media 22 202 ...

Appointment to view: Cartier collaborates with musicians for short film trilogy

The partnership marks the first time the French jeweller and watchmaker has used social media as part of its marketing strategy. The finished films will be shown online through social media sites and in selected US stores. In order to view the first film online, users must "like" the Cartier Facebook page ...

Sky marketer scoops top prize at Brand Event Awards

Vickers BBDO Walkers - Sandwich Leisure Whynot! Malaysia Night Media ...

Cartier 'painted love' by Marcel/The Hours

The film will be available on their Facebook, YouTube and Vevo accounts.This is Cartier s biggest online engagement, marking the first time the iconic luxury brand has used social media to reach consumers. Painted Love is inspried by the myth of Pygmalion and Galatea, which charts an encounter ...

Ann Summers 'sexy uncovered' by Goodstuff

Ann Summers has launched its first-ever TV ad with a two-minute "superspot" and social media event....The ad will air on ITV2 during the finale of the series The Only Way Is Essex as the centrepiece of the retailer's new "sexy uncovered" campaign, which was conceived and negotiated by the media agency Goodstuff ... to vote for the winner via Ann Summers' sexyuncovered.com website and social media channels ...

Nike introduces non-stop runner

's digital and social media channels, as well as Facebook, Twitter and YouTube. A series of Never Stop ...

Diesel 'Only The Brave Foundation' by Antidote

The film was conceived by Antidote s founder and executive creative director, Tim Ashton. Two versions of the film will run on Diesel s website and on social media channels. It was written by Henry Chilcott, art directed by Tom Rowe and Laura Sullivan, and directed by Jonathan Notaro through Brand New ...

Sienna Miller and Orlando Bloom star in Hugo Boss African schools campaign

. Media buying and planning is handled by MediaCom. Boss Orange has made an initial donation of $300 ...

Levi's 'legacy' by Wieden & Kennedy Portland

Following the rioting and looting in the UK, the ad campaign will now only go ahead overseas. It was filmed in Berlin and features The Laughing Heart , a poem by Charles Bukowski. The campaign spans TV, print, digital and outdoor, with media planning and buying handled by OMD. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.