Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
. He believes the company is now "as much a media-content company as a design company". Recent digital ...
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Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
with its target market; its use of social media appears to lag behind rivals. Marketing needs to be much more supportive to a media-savvy consumer. - It is surprising that there remains a selection ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
on developing its business outside North America. Its recent paid media effort has signalled Under Armour ... and media pushes and target younger consumers. - Adopt aggressive football-boot seeding - it worked ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made ... brands to the market is expensive and high risk. Although the web and social media have ensured ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
you look at the monetisation of social media, I don't think the model has been cracked. We see ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
media channels", claiming too many businesses are failing to add value through digital platforms....'How can I add value to a smartphone, or a new device?'" On the topic of social media, Olander ... model that is being squeezed into the new framework of social media, when the fact is that people don ...
Chevrolet Volt sponsors AskMen Innovation Awards
08 May 2012 | by Nick Batten
with friends across their social media profiles. Mike Goldstein, publisher of AskMen UK, said: "We ...
Brand Barometer: Social media performance of Ann Summers
04 May 2012 | by Gemma Charles
A look at the performance of Ann Summers in social media over the past four months....women to take to the streets in lingerie. A PR stunt received heavy traditional media coverage ... significant growth in social media, Ann Summers continues to experience problems with aggressive content ... , underlining fan respect and understanding. Methodology: The Social Media Reputation (SMR) score ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
