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of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study....they are into and positive about, but also what form their concerns and worries take. Latest insight from Kantar Media ... fallen to 24%. This is perhaps reflective of how the media focus in recent years has been on people ... success on their own merits have remained largely high and constant. Kantar Media ...
A look at the performance of Converse in social media over the past four months...December Converse asked its 20m Facebook fans to design and sell trainers via social media. The 'Made by' app gave fans a free pair if they sell five of their own design. January A ... . Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective ...
A look at the performance of Ultimo in social media over the past four months....channels. Follow @YomegoSocial Methodology: The Social Media Reputation (SMR) score provides a ...
to come. Despite some operational setbacks, such as media controversy over ticket allocation ...
media." The four-pillar strategy is made up of a focus on UK retail; delivering a compelling customer ...
to manage the change. Though 82% of CMOs said they plan to increase their use of social media over ... for the IBM Institute for Business Value, said: "The inflection point created by social media represents a ... the necessary influence to help their companies deal with the explosion in social media, IBM said. Less than ...
Each week Campaign publishes the agency new business rankings across the creative, media, digital and direct marketing sectors. The attached table ranks agencies according to how much business they bring in as well as any accounts they loose. It shows the cumulative totals for new business wins during the year ...
by celebrities in their purchase decisions, writes Ashley Underwood, senior strategy executive at Kantar Media....franchises in the UK. Insights from Kantar Media s latest TGI survey demonstrate how marketers can cash ... there is a reason why X Factor commercial breaks are among the most expensive placements in media ... Media ...
In today's fragmented media landscape it s a tough job attracting the attention of consumers. Obviously the job is made easier if people are actively looking for your ads, and new research from Carat's CCS survey provides some interesting insights into consumers' level of interest in ads from different ...
, retailers, automotive and news and media sites. Facebook was the clear winner in 2010, ranked as both ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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