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Young forced to grow up faster amid economic uncertainty

of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study....they are into and positive about, but also what form their concerns and worries take. Latest insight from Kantar Media ... fallen to 24%. This is perhaps reflective of how the media focus in recent years has been on people ... success on their own merits have remained largely high and constant. Kantar Media ...

Think BR: In whom we trust

, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made ... brands to the market is expensive and high risk. Although the web and social media have ensured ...

Think BR: Luxury brands and the social media dilemma

Luxury brands using social media have to walk the tightrope between accessibility and exclusivity...From live streaming runway shows to creating exclusive online networks, the world of luxury fashion is in the throes of a radical 21 st century style makeover. As customers, media and celebrities have embraced social media, the luxury brands have had to respond, but for these companies ...

Appointment to view: Cartier collaborates with musicians for short film trilogy

The partnership marks the first time the French jeweller and watchmaker has used social media as part of its marketing strategy. The finished films will be shown online through social media sites and in selected US stores. In order to view the first film online, users must "like" the Cartier Facebook page ...

Aston Martin fends off Apple to be named coolest brand of 2011

designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music ...

Hall of Fame shortlists finalised and deadline extended

media arm bigmouthmedia, today and vote for those leaders, brands and innovators you feel deserve ... Blue Rubicon BSkyB Dare Dunnhumby Facebook Fallon Google MediaCom Metro Mother Specific Media Spotify ... names from the advertising, media, marketing and communications industries to its ranks, recognising ...

Deadline approaches for BR Hall of Fame votes

in the advertising, media, marketing and communications industries, has been announced and a new nomination added....and technology agency LBi and its media arm bigmouthmedia and votes are flooding in. The first half ...

Britain's reality TV addicts

by celebrities in their purchase decisions, writes Ashley Underwood, senior strategy executive at Kantar Media....franchises in the UK. Insights from Kantar Media s latest TGI survey demonstrate how marketers can cash ... there is a reason why X Factor commercial breaks are among the most expensive placements in media ... Media ...

Brand Republic launches Hall of Fame

innovation and achievement in the advertising, media, marketing and communications industries....media arm bigmouthmedia, has been split into three categories, Leaders, Brands and Innovators ... and bigmouthmedia we specialise in blending creative, media and technical expertise to help make brands famous, so ... BrandRepublic we enjoy a strong heritage in the advertising, media, marketing and communications industries so ...

How ad engagement differs by gender

In today's fragmented media landscape it s a tough job attracting the attention of consumers. Obviously the job is made easier if people are actively looking for your ads, and new research from Carat's CCS survey provides some interesting insights into consumers' level of interest in ads from different ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.