25 May 2012
| by Kantar Media
of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study....they are into and positive about, but also what form their concerns and worries take.
Latest insight from Kantar Media ...
fallen to 24%. This is perhaps reflective of how the media focus in recent years has been on people ...
success on their own merits have remained largely high and constant.
Kantar Media ...
18 May 2012
| by Jo Boyd
, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made ...
brands to the market is expensive and high risk.
Although the web and social media have ensured ...
20 Dec 2011
| by Jane Simmonds
Luxury brands using social media have to walk the tightrope between accessibility and exclusivity...From live streaming runway shows to creating exclusive online networks, the world of luxury fashion is in the throes of a radical 21 st century style makeover.
As customers, media and celebrities have embraced social media, the luxury brands have had to respond, but for these companies ...
06 Dec 2011
| by Georgina Brazier and Sarah Johnson
The partnership marks the first time the French jeweller and watchmaker has used social media as part of its marketing strategy.
The finished films will be shown online through social media sites and in selected US stores.
In order to view the first film online, users must "like" the Cartier Facebook page ...
28 Sep 2011
| by Arif Durrani
designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music ...
09 Sep 2011
| by Staff
media arm bigmouthmedia, today and vote for those leaders, brands and innovators you feel deserve ...
Blue Rubicon BSkyB Dare Dunnhumby Facebook Fallon Google MediaCom Metro Mother Specific Media Spotify ...
names from the advertising, media, marketing and communications industries to its ranks, recognising ...
02 Sep 2011
| by Staff
in the advertising, media, marketing and communications industries, has been announced and a new nomination added....and technology agency LBi and its media arm bigmouthmedia and votes are flooding in.
The first half ...
25 Aug 2011
| by Ashley Underwood
by celebrities in their purchase decisions, writes Ashley Underwood, senior strategy executive at Kantar Media....franchises in the UK.
Insights from Kantar Media s latest TGI survey demonstrate how marketers can cash ...
there is a reason why X Factor commercial breaks are among the most expensive placements in media ...
Media
...
23 Aug 2011
| by Staff
innovation and achievement in the advertising, media, marketing and communications industries....media arm bigmouthmedia, has been split into three categories, Leaders, Brands and Innovators ...
and bigmouthmedia we specialise in blending creative, media and technical expertise to help make brands famous, so ...
BrandRepublic we enjoy a strong heritage in the advertising, media, marketing and communications industries so ...
29 Jul 2011
| by Richard Morris
In today's fragmented media landscape it s a tough job attracting the attention of consumers.
Obviously the job is made easier if people are actively looking for your ads, and new research from Carat's CCS survey provides some interesting insights into consumers' level of interest in ads from different ...