Brand Health Check: French Connection
31 Mar 2010 | by Jeremy Lee
and authenticity is to use social media. A community dedicated to non-flashy clothes that don't fall apart neatly ...
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Kantar releases grocery data app
10 Aug 2010 | by Jacob Mathias
The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco ... excited to launch our app, as it will enable businesses and media to access the latest intelligence ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped...As many advertisers were forced to cut back last year, so media owners probably comforted ... recession since the 30s. However, the latest research shows that digital media have, to some degree ... their media spend in 2009, more than 80% of them increased their internet investment; many of them attracted ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
that maintained or grew their adspend to take advantage of reduced media costs....%. Sean Meikle, managing partner at media agency PHD, warns that brands will pay for short-term cuts ... budget to spend also benefited from a significant discount as many media owners particularly those ... and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
Sector insight: Value clothing retailers
16 Feb 2010 | by Jane Bainbridge
workers paid for sewing them? While the adverse media coverage of developing-world sweatshops might ...
The Work
08 Feb 2010
. By combining mobile technology, including QR (quick response) codes and geo-tagging, with social media ... on the fly using the latest iPhone technology," he adds. Media plan AKQA knew that the effectiveness ... to the interest surrounding the launch of the app. Nike aimed to generate long-term awareness via a media ...
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
tend to use comparison sites as a starting point for the quote process,' says Zoe Mason, senior media ... in the country, with a massive media budget, Direct Line can afford to be in everyone's faces all the time using ... them swapping again the next week.' This view is endorsed by Mike Colling, managing director of media ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
, which increased its spend by nearly 9% to just under 150m. According to Nielsen Media Research ... .02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...
Digital & Direct: Swarovski in global activity
25 Nov 2008
The online advertising and media for the campaign will be managed by digital agency Profero in collaboration with strategic partner Plan.net. The push will target the brand's key markets around the world, including Japan, the US, France, Italy and the UK. The campaign aims to build brand awareness by promoting ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
as much media coverage as possible. The finalist judged to have generated the most positive nationwide media value will win 10,000. Fox targets students 20th Century Fox is promoting this week's DVD ... is leaving the media company at the end of the year. Her responsibilities will be rolled into the existing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
