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Aston Martin secures first brand tie-up with Hackett

, a dedicated microsite, online ads and social-media activity. Shopper marketing agency B Street ...

London Fashion Week: Followers of fashion

spotted. THE OPPORTUNITIES Media coverage of the six-day event is constant and frenetic, so ... two weeks before New York so that the UK media have time to take notice before they head across ... smile and show them to their seats.' Do not focus solely on traditional media brands. In fashion ...

Bourjois taps into London Fashion Week

The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... -on-one makeovers, nail art, and hairstyling, among other activities. Digital and social media activity ...

Hush Puppies appoints Coffin on Cake PR to launch men's footwear range

media, product placement, digital and print media, consumer, trade, and media events throughout ... communication strategies, covering print, digital and social media, and most importantly that could ...

Tess Macleod Smith joins Net-a-Porter

In her new role, Macleod Smith who was publishing director of Hearst Magazines UK's Esquire and Harper's Bazaar until last September will report to Natalie Massenet, the founder and executive chairman of the company, and Mark Sebba, the CEO. She has been tasked with developing a new media ...

All Her Majesty's brands: 10 brands the Queen can't live without

the bonnet too: she trained as a car mechanic during WWII. 2. Media: The Racing Post The Queen's love ...

Lacoste snaps up MPG Media Contacts

Lacoste, the French fashion brand, has appointed MPG Media Contacts to its media planning...this year. MPG Media Contacts started working with Lacoste this week. Lacoste previously worked with the luxury specialist media agency Cream. MPG Media Contacts' other clients include Herm s, Hugo Boss ... Frampton, managing director at MPG Media Contacts, said: "We are very excited to be adding to our portfolio ...

Admiral Sportswear calls in Radiator PR to promote high-end fashion line

through events, festivals and product placement in men s style media. Lorna Milliken, joint managing ...

Triumph International seeks agency for global relaunch

and the media agency Maxus to create the show, which took place in 2010. Based in Zurich, the company ...

My YouTube ad of the week: Amy Kean, MPG Media Contacts

Amy Kean, head of consumer innovation, MPG Media Contacts Why I like this Three different people sent me this video before Christmas. I m assuming it s because they know how much I find ... of conversation in broadcast media? Bingo! Even #walkofshame, used more than 700 times, worked. It also ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.