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McDonald's targets coffee drinkers

campaign was photographed by James Day. OMD UK handled the media planning and buying. Follow Sara ...

Marketing's Adwatch of the Year 2011

.54 3 6 DFS Uber/ Brilliant Media Mediacom 19 295 31.35 73.59 4 8 Marks Spencer Rainey Kelly Y R/ Walker Media 20 290 33 ... .86 95.13 8 - Currys PC World M C Saatchi/ Walker Media 22 202 ...

Sky marketer scoops top prize at Brand Event Awards

Vickers BBDO Walkers - Sandwich Leisure Whynot! Malaysia Night Media ...

McDonald's 'festive menu 2011' by Leo Burnett

The ad was written and art directed by Ed Morris and Andy Drugan. It was directed by Andy McLeod through Rattling Stick. The TV ad is also supported by outdoor and press. The editor was Jonnie Scarlett at The Quarry. Post-production was by MPC and audio post-production was by Wave. Media was handled by OMD UK. ...

McDonald's opts for a pedal-powered festive push

Stick directed the spot, which is also supported by outdoor and press. OMD handled the media planning ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

packaging and social media become important,' says Rudgard. One of Tyrrells' packaging gimmicks ...

Subway 'Deep South' by McCann London

A 20-second TV commercial set in the Deep South features musicians playing at a barn dance, using Subway sandwiches as instruments. There is also an extended two-minute music video (featured), hosted on Facebook and supported by Spotify and Unruly Media. The harmonica music is mixed with beat ...

Media Week Awards' co-chairs talk on camera about this year's event

Media Week Awards' co-chairs Dominic Carter, News International trading director, and Lindsay...Carter and Pattison have taken on the roles of co-chairs for this year's revamped Media Week Awards. In an exclusive chat with Media Week they discuss their excitement for the approaching awards ... event to meet up with and network with pretty much anyone you've ever worked with in media. For media ...

Profile: Brian Waring, vice-president of marketing and category for Starbucks UK & Ireland

attempt to see things from the customer's perspective. Indeed, the popularity of social media means ...

McDonald's 'weather' by Leo Burnett

. Media was bought by OMD and planned by Andrew Lloyd. Jill McDonald, McDonald s chief marketing officer ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.