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McDonald's launches content portal in latest phase of UK 'McMakeover'

changed significantly and that a new approach is required. The new, social-media-friendly, site ... . As people engage more with brands through digital and social media, we re confident that introducing a new ...

Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Iris wins Domino's digital and DM task

media, adopting platforms such as Facebook and Twitter to drive business at a local level. Last year ...

Domino's readies social media 'reverse auctions'

Domino's Pizza is aiming to drive lunchtime traffic with a "reverse auction" social media campaign.... The campaign by Arena Media is the first of a series, according to Domino's. Simon Wallis, sales ... ,000 Facebook fans and its 124,000 Twitter followers. Domino's has been very active in the social media ...

Digital killed the marketing star

campaign ran on the social-media site last year (see box, opposite page). Returns on investment If a ... are just so many different media available today and we're quickly moving more and more of our businesses ... and social-media sales strategy. 'The change in the structure of marketing departments from being ...

Domino's Pizza calls digital and direct marketing review

marketing agency Somo. Domino's is also a heavy adopter of social media, using platforms such as Facebook ...

Social video explodes as brands 'become friends' with consumers

the indisputable fact that social media has revolutionised what, why and how brands communicate with their audience ...

Brand Republic inducts its first Hall of Famers

was introduced by editor Rich Sutcliffe and Lyndsay Menzies, chief media officer at LBi and chief executive ...

Hall of Fame shortlists finalised and deadline extended

media arm bigmouthmedia, today and vote for those leaders, brands and innovators you feel deserve ... Blue Rubicon BSkyB Dare Dunnhumby Facebook Fallon Google MediaCom Metro Mother Specific Media Spotify ... names from the advertising, media, marketing and communications industries to its ranks, recognising ...

Deadline approaches for BR Hall of Fame votes

in the advertising, media, marketing and communications industries, has been announced and a new nomination added....and technology agency LBi and its media arm bigmouthmedia and votes are flooding in. The first half ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.