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Pizza Hut appoints Lexis for consumer brief

Lexis won the brief after a five-way shoot-out (revealed in PRWeek, 13 January). The win comes after the consumer agency s acquisition of social and media marketing agency Paratus Communications last week. Pizza Hut head of marketing Chris Tebben said: Pizza Hut UK is taking huge strides to create ...

Iris wins Domino's digital and DM task

media, adopting platforms such as Facebook and Twitter to drive business at a local level. Last year ...

Digital killed the marketing star

campaign ran on the social-media site last year (see box, opposite page). Returns on investment If a ... are just so many different media available today and we're quickly moving more and more of our businesses ... and social-media sales strategy. 'The change in the structure of marketing departments from being ...

Domino's Pizza calls digital and direct marketing review

marketing agency Somo. Domino's is also a heavy adopter of social media, using platforms such as Facebook ...

Flourish picks up Wimpy social media account

Wimpy, the fast-food chain, has appointed Flourish to its social media account.

Focusadvertising picks-up Domino's and Wendy's in Dubai

the sector, using email, social media, posters, press ads, outdoor marketing material, and in-store display ... . Wendy's recently opened six outlets in the United Arab Emirates, and media spend will be focused here ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.