to remove filtersBrand of the Year 2011 shortlist
09 Nov 2011 | by Staff
to come. Despite some operational setbacks, such as media controversy over ticket allocation ...
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Generation Y: Demanding diners who expect healthy eats and good value
10 Feb 2012 | by Stephen Mellor
media is one of the best ways to target them, writes Stephen Mellor, qualitative director at Tpoll....should first look at the best way to target them: social media. Our research shows a strong level ... dividends. It s important to recognise that social media is primarily felt to be owned by consumers (especially youth), rather than the media owner or companies that attempt to engage fans and followers - young ...
CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
to manage the change. Though 82% of CMOs said they plan to increase their use of social media over ... for the IBM Institute for Business Value, said: "The inflection point created by social media represents a ... the necessary influence to help their companies deal with the explosion in social media, IBM said. Less than ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
growth in all regions and across all media, led notably by the Asia Pacific market." The report also ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped...As many advertisers were forced to cut back last year, so media owners probably comforted ... recession since the 30s. However, the latest research shows that digital media have, to some degree ... their media spend in 2009, more than 80% of them increased their internet investment; many of them attracted ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
that maintained or grew their adspend to take advantage of reduced media costs....%. Sean Meikle, managing partner at media agency PHD, warns that brands will pay for short-term cuts ... budget to spend also benefited from a significant discount as many media owners particularly those ... and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
, eCircle and Red Bee Media, have all reported significant growth, of 41%, 46% and 58% respectively. However ... , in the past 12 months digital media has rooted itself even more firmly in mainstream culture, and digital ... on organic search. 'It is the principal driver of reach, along with interaction with social media. It is all ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
The discipline is back on the rise after taking some tough hits from the media in the recession...stars now endorsing anything from Kellogg to greener energy. The media company's support at elite ... television company is aiming to move its audience from the couch to the saddle, the increased media coverage ... -duggery has gone on for years, and perhaps recent revelations only scratch the surface, but the media ...
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
for organisations to silo research internally, and view marketing and brand data in isolation from social media ... 're exploring.' Others are borrowing social media techniques. In June 2008, newspaper publisher Mirror Group ... involves about 1000 of the newspapers' readers in an interactive dialogue that complements the media group ...
Marketing's Design Agency League Table 2009
01 Jul 2009 | by Scott Billings
be promoted through channels such as PR activity, social media and advertising. One of the most prevalent ... revealed that more than 60% of clients look to design and pre-media vendors for up-to-date information ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
