13 Jul 2011
| by Jeremy King
I have worked in the media since... The mid-1980s, although some reading this some might ...
in Kentish Town. There certainly weren t many there when I did.
My worst experience in the media ...
-2 as my American boss was bored.
If there s one thing I ve learnt in the media industry it ...
17 Jun 2011
| by Ben Bold
's round-up of this week's people moves in advertising, marketing and media....Asia (AMEASCA) from 1 August. ( Marketing )
Media
Commercial TV marketing body Thinkbox ...
director at IGN Entertainment. ( Media Week )
Virgin Media has appointed Jeff Dodds as its new ...
Marketing Organisation led by chief marketing officer, Nigel Gilbert . ( Media Week )
MEC , the WPP ...
16 Jun 2011
| by Staff
During the next two months, Media Week is set to launch a number of industry-based projects...The new features and initiatives form part of Media Week s future plans for taking the brand to the next level and ensure the brand remains the home for everyone working in the media industry. Editor ...
, will ensure Media Week contributes to setting the industry agenda and provides news, education and inspiration ...
14 Jun 2011
| by John Reynolds
A 60-second TV ad, by Leo Burnett, broke this week and will run for six weeks.
The activity will focus on McDonald's community and environmental initiatives and its investment in employees, as well as continuing to feature food-quality messages.
The campaign will also run across print, along with social-media ...
13 Jun 2011
| by Jeremy King
on the first night of this year's Media360 conference at the Lowry in Manchester, and Media Week has pictures...After a long day of educational seminars and sessions, delegates at this year's Media 360 were treated to a drinks reception, followed by a three-course meal on the first night of the conference ...
, to Starcom MediaVest and MEC, with a number of media-related jokes.
The following day, delegates headed ...
10 Jun 2011
| by Ben Bold
's people moves in advertising, marketing and media....)
Media
National Magazine Company chief executive Arnaud de Puyfontaine has been appointed ...
Puyfontaine comes amid a raft of other senior appointments. ( Media Week )
Chris Pelekanou , Guardian News Media 's director of ad sales, is to take interim charge of setting up the company's commercial ...
10 Jun 2011
| by Jeremy King
For those lucky enough to be attending this year's Media 360, and for those unable to make it...The first day of Media360 included a number of keynote sessions and seminars with leading figures from media agencies and owners.
Speakers included: Adam Freeman , executive director , Guardian News and Media ; Marc Mendoza, CEO, MPG Media Contacts; Bruce Daisley, sales director, You Tube ...
10 Jun 2011
| by Sarah Shearman
, Bookatable.com .
The campaign will be supported by digital activity and a social-media competition ...
and where they have spotted the TV ad.
Village Green is handling the media planning and buying for the campaign.
To date, Bookatable s marketing has relied on CRM, paid search, social media and SEO ...
09 Jun 2011
| by Sara Kimberley
Wimpy, the fast-food chain, has appointed Flourish to its social media account.
27 May 2011
| by Nicola Clark
From the growth of social media to integrated campaigns, the up-and-coming young talent