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Food & Drink: Take your hat off to Benito's tweet deal

24 May 2012 | by John Owens

with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations...audience as young professionals working in creative industries such as advertising, PR, marketing and media ... of the Dead Karma Kar) to their office. As well as office workers, the Twitter profiles of media outlets were ... targeted programme of media relations accompanied the social media campaign. Media targets included all ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Subway out-muscles McDonald's on Facebook

21 May 2012 | by Gemma Charles

media strategy, which is handled by WCRS, has been built around community management and campaign ... Hard, Eat Fresh", with strong social media presences. The latter, which launched earlier this month ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

15 May 2012 | by John Reynolds

changed significantly and that a new approach is required. The new, social-media-friendly, site ... . As people engage more with brands through digital and social media, we re confident that introducing a new ...

McDonald's serves up 'one a day' fizzy drink for kids

09 May 2012 | by Daniel Farey-Jones

Burnett, including TV, print and digital media starts on the same date. McDonald's pointed out ...

Pizza Hut appoints Lexis for consumer brief

09 May 2012 | by John Owens

Lexis won the brief after a five-way shoot-out (revealed in PRWeek, 13 January). The win comes after the consumer agency s acquisition of social and media marketing agency Paratus Communications last week. Pizza Hut head of marketing Chris Tebben said: Pizza Hut UK is taking huge strides to create ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Iris wins Domino's digital and DM task

26 Apr 2012 | by Sara Kimberley

media, adopting platforms such as Facebook and Twitter to drive business at a local level. Last year ...

The truth about youth: Do you know Generation Z?

20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

for community and business ideas. Marketing for the activity used peer-to-peer methods, with digital and social-media ... . However, as McGeoch points out, many brands are still too focused on paid, rather than earned, media ... has been meeting marketers from the media, technology, retail and charity sectors to help shape its ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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