Domino's Pizza calls digital and direct marketing review
09 Feb 2012 | by Sara Kimberley
marketing agency Somo. Domino's is also a heavy adopter of social media, using platforms such as Facebook ...
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Generation Y: Demanding diners who expect healthy eats and good value
10 Feb 2012 | by Stephen Mellor
media is one of the best ways to target them, writes Stephen Mellor, qualitative director at Tpoll....first look at the best way to target them: social media. Our research shows a strong level ... dividends. It s important to recognise that social media is primarily felt to be owned by consumers (especially youth), rather than the media owner or companies that attempt to engage fans and followers - young ...
McDonald's targets coffee drinkers
09 Jan 2012 | by Sara Kimberley
campaign was photographed by James Day. OMD UK handled the media planning and buying. Follow Sara ...
Social video explodes as brands 'become friends' with consumers
20 Dec 2011 | by Gemma Charles
the indisputable fact that social media has revolutionised what, why and how brands communicate with their audience ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
.54 3 6 DFS Uber/ Brilliant Media Mediacom 19 295 31.35 73.59 4 8 Marks Spencer Rainey Kelly Y R/ Walker Media 20 290 33 ... .86 95.13 8 - Currys PC World M C Saatchi/ Walker Media 22 202 ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
want to know what values your company stands for.' 5. Social media's influence on the corporate ... boundaries. Water-cooler moments don't wait for Monday morning any more. Social media is making content more ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Vickers BBDO Walkers - Sandwich Leisure Whynot! Malaysia Night Media ...
McDonald's 'festive menu 2011' by Leo Burnett
29 Nov 2011
The ad was written and art directed by Ed Morris and Andy Drugan. It was directed by Andy McLeod through Rattling Stick. The TV ad is also supported by outdoor and press. The editor was Jonnie Scarlett at The Quarry. Post-production was by MPC and audio post-production was by Wave. Media was handled by OMD UK. ...
McDonald's opts for a pedal-powered festive push
29 Nov 2011 | by Sara Kimberley
Stick directed the spot, which is also supported by outdoor and press. OMD handled the media planning ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
to come. Despite some operational setbacks, such as media controversy over ticket allocation ...
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