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VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

from McEwan on social media in our story earlier this week about how Innocent topped the latest Social ...

R Whites reinvents 'secret lemonade drinker'

the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media space directly from Channel 4, and used production company iCity Media. Jenny Bostock, Britvic ...

Innocent tops the Social Brands 100

brands and their use of social media, beating Starbucks into second place....nominated brands. These were then scored by social-media monitoring firm Brandwatch and a panel of industry ... continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ... . It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...

M&M characters test out 'British' costumes in Jubilee ad

The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...

Irn Bru says hello to 'Fanny' in latest ad

the production company was MTP. Media planning and buying was handled by PHD North. Follow Loulla ...

Adwatch (May 16) Top 20 recall: Bird's Eye

2 -8 Virgin Media Bartle Bogle Hegarty/Fifty6 48 3 ( ) Mars ...

Kopparberg unveils 'un-established' marketing drive

together on a brand campaign. The three-way partnership was devised by Arena Media. The two music ...

Hovis launches British Farmers Loaf with £3.5m marketing push

campaign, fronted by celebrity Jodie Kidd. Starcom handled the media for the campaign, booking the TV ...

Carlsberg launches star-studded football-focused ad

Cattaneo. OMD handled the media planning and buying. Ryan Newey, co founder, Fold7 said: "We wanted a ...

Adwatch (May 2) Top 20 recall: Florette

/OMD UK 38 8 -3 Virgin Media Rapp/Fifty6 37 9 ( ) Burger King ... PC World M C Saatchi/Walker Media 32 13 ( ) Dreams RKCR Y R/Starcom 27 14= ( ) Florette Now/The Media Shop 26 14= ( ) Marks ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.