The campaign involves a mix of above- and below-the-line advertising, social media, experiential marketing and PR activity, and kicks off with a new microsite . At the heart of the campaign will be "Professor Gregg T Bud" Greggs' own "tastebudologist". ...
created the campaign for Rocky, with an IPC/Global media partnership planned and bought through MediaCom, to encourage families to be more adventurous together. The activity includes media partnerships with women ...
. The work features TV, outdoor, digital and social media activity, and will run nationally.
Addiction has created a print, outdoor and social media campaign for Krispy Kreme UK.
, partnerships with key bloggers and social media advertising support. ...
was introduced by editor Rich Sutcliffe and Lyndsay Menzies, chief media officer at LBi and chief executive ...
on the first night of this year's Media360 conference at the Lowry in Manchester, and Media Week has pictures...After a long day of educational seminars and sessions, delegates at this year's Media 360 were treated to a drinks reception, followed by a three-course meal on the first night of the conference ... , to Starcom MediaVest and MEC, with a number of media-related jokes. The following day, delegates headed ...
For those lucky enough to be attending this year's Media 360, and for those unable to make it...The first day of Media360 included a number of keynote sessions and seminars with leading figures from media agencies and owners. Speakers included: Adam Freeman , executive director , Guardian News and Media ; Marc Mendoza, CEO, MPG Media Contacts; Bruce Daisley, sales director, You Tube ...
The doughnut and coffee brand tasked Addiction London with creating the campaign, electing to use outdoor media, from posters to Oyster card holders. The creative plays on the idea of doughnuts being ... "Impress the boss", "Brainstorming again?" and "Accidentally replied to all?". Media space has been ...
in 2009, "Why Let Good Times Go Bad?" delivered media value of more than 23m. 70% of young adults and 61 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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