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from McEwan on social media in our story earlier this week about how Innocent topped the latest Social ...
brands and their use of social media, beating Starbucks into second place....nominated brands. These were then scored by social-media monitoring firm Brandwatch and a panel of industry ... continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ... . It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...
able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media ...
advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion. Clare ...
of Evian's plans to increase its online presence. The site will be pushed to consumers through social media ...
, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond
Wang, the social-media platform's UK boss....% worldwide. Paul Evans, head of media at Xbox, said his brand s experience of using Promoted Tweets ...
campaign, fronted by celebrity Jodie Kidd. Starcom handled the media for the campaign, booking the TV ...
've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... model. Magnum uses a lot of social media as it lends itself to it well - young target audience ... to really talk about the brand, what it stands for and the message. To start with media choice is wrong ...
campaign." UM London has worked on the media planning and buying for Burton's Biscuit Company since ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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