Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
media, adopting platforms such as Facebook and Twitter to drive business at a local level. Last year ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...
Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
,000. But the 'adapt or die' maxim applies. We want consumer engagement, and with social media, we are getting it ... , promotional campaigns have much to gain from this shift. Social media should be a friend to share with ... social media enhances our ability to run 'brand engaging' competitions and events, provided the mechanics ...
Live & Breathe nets Birds Eye DM task
26 Jan 2012 | by Sara Kimberley
The retail specialist won the pitch that began in November last year and was handled through the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
to ditch its flagship Super Bowl spot in favour of digital media. The brand said it was creating a ... on social media is here to stay. 6. AMAZON IGNITES KINDLE FIRE Amazon's long-awaited answer ... of strategic blunders, mismanagement and a stark warning about fickle user behaviour in digital media ...
Agencies line up for Birds Eye account
17 Nov 2011 | by Sara Kimberley
The frozen-food company, which is running a review through the intermediary Creativebrief, is looking for a below-the-line agency to work alongside its ad agency, Abbott Mead Vickers BBDO, and media agency Carat. The appointed agency will be expected to work across direct marketing, digital ...
CREATIVE STRATEGY: Hobgoblin's delicious strategy keeps it dark
02 Nov 2011 | by Simon S Kershaw
how the strategy is developed beyond the press ads to other media, particularly in the digital space ...
CREATIVE STRATEGY: John West's campaign charts new waters
27 Oct 2011 | by Simon S Kershaw
I asked Matt what was on his agenda for the coming 12 months or so. One item was social media. The other, which was causing him more concern, was how to "join the dots" of the many touch points between ... and connects with the consumer. In the case of John West, the three media in question are TV advertising ...
Kellogg turns to Epsilon for global CRM
25 Aug 2011 | by Daniel Farey-Jones
of global media and marketing operations, said: "Epsilon has the global reach, real-time capabilities ... . "Leveraging popular communication channels such as mobile, email, social media and the web are vital ...
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around...: Social media strategies 4186 105 Digitology 4167 ... 112 The Big Orange Slide 3890 113 Liberate media: online PR and social media 3862 114 Old Welsh guy 3783 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
