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R Whites reinvents 'secret lemonade drinker'

the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media space directly from Channel 4, and used production company iCity Media. Jenny Bostock, Britvic ...

M&M characters test out 'British' costumes in Jubilee ad

The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...

Old El Paso readies Jubilee-themed campaign

this in the fabric of the plan. We re using media to position Old El Paso at the centre of the celebrations, both ...

Irn Bru says hello to 'Fanny' in latest ad

the production company was MTP. Media planning and buying was handled by PHD North. Follow Loulla ...

Premier Foods backs Great Little Ideas with social media push

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond

Kopparberg unveils 'un-established' marketing drive

together on a brand campaign. The three-way partnership was devised by Arena Media. The two music ...

Carlsberg launches star-studded football-focused ad

Cattaneo. OMD handled the media planning and buying. Ryan Newey, co founder, Fold7 said: "We wanted a ...

Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Strongbow 'get the job done' by St Luke's

Created by St Luke s with media planning and buying through MediaVest, the campaign launched with a 60-second TV execution called "push it" that aired nationally on 30 April. ...

Clipper Tea turns to Aardman Animation for TV push

The ad, created by Wallace Grommit maker Aardman Animation, will make its TV debut on Friday (27 April) and will be supported by on-pack promotion, free sample delivery, a social media campaign and a ... . The commercial was bought and planned by The Media Shop's Richard Huglin and Natalie Collins. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.