01 Jun 2012
| by Doug Whelpdale
to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts....This is Britain s third crack at celebrating Elizabeth II's reign, and research from MPG Media Contacts suggests that the nation will throw off apathy and make it an event to remember.
In 1977 ...
Media Contacts ...
25 May 2012
| by Kantar Media
of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study....they are into and positive about, but also what form their concerns and worries take.
Latest insight from Kantar Media ...
fallen to 24%. This is perhaps reflective of how the media focus in recent years has been on people ...
success on their own merits have remained largely high and constant.
Kantar Media ...
22 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Gel
Big Al's Creative Emporium/ Arena Media
40
5
( )
Nestle Shreddies ...
Bartle Bogle Hegarty/ Walker Media
33
9=
-1
Morrisons
DLKW Lowe/MEC
32
9=
( )
Vision Express
Dare/Walker Media
32
11=
( )
The Co ...
15 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
2
-8
Virgin Media
Bartle Bogle Hegarty/Fifty6
48
3
( )
Mars ...
11 May 2012
| by Matthew Chapman
, the highest percentage across all media, while 12% thought they would decrease, which was also the highest percentage across all media.
An additional 9% were unsure how digital budgets would change throughout ...
09 May 2012
| by Russell Ramsey, executive partner, JWT London
/OMD UK
38
8
-3
Virgin Media
Rapp/Fifty6
37
9
( )
Burger King ...
PC World
M C Saatchi/Walker Media
32
13
( )
Dreams
RKCR Y R/Starcom
27
14=
( )
Florette
Now/The Media Shop
26
14=
( )
Marks ...
27 Apr 2012
| by John Reynolds
generated tremendous buzz in every type of media and made Starbucks part of the national conversation ...
25 Apr 2012
| by Richard Warren, Joint chief executive, DLKW Lowe
M C Saatchi/ Walker Media
33
13
(-)
Tropicana
Juniper Park/ OMD UK
32
14
(-)
Haribo
Quiet Storm/ Walker Media
31
15=
-6
McDonalds
Leo Burnett/OMD UK
30
15=
(-)
KFC
BBH/Walker Media
-
17
(25 ...
05 Apr 2012
| by Gemma Charles
A look at the performance of Creme Egg in social media over the past four months...@YomegoSocial
Methodology:
The Social Media Reputation (SMR) score provides a benchmark to gauge brands ...
21 Mar 2012
| by Gemma Charles
A look at the performance of Special K in social media over the past four months..... Introducing a community aspect could drive conversation and promote engagement throughout social media.
Methodology:
The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective ...