Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond
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Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...
Tesco media director Trevor Datson leaves to consider next steps
04 May 2012 | by Matt Cartmell
Tesco's group media director is set to leave the global retailer without a job to go to....of media at the Olympic Delivery Authority, will now oversee all media handling in the UK ... in 2010, but has formerly worked at Tesco as head of corporate media relations. He has also worked ... -Rolfe said: After two years as our group media director, Trevor has decided to leave Tesco and pursue career ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
The proliferation of social media has offered marketers an unprecedented opportunity to become part of 'the conversation' and amplify their media investment. Brand View: Daryl Fielding, Kraft ... reaction on social media has been positive. It says that it welcomes conversations about the brand ...
Pepsi consolidates UK media into OMD
19 Apr 2012 | by Maisie McCabe
PepsiCo has consolidated its £25 million UK media spend into OMD by appointing the agency to handle...headquarters. OMD handles the majority of Pepsi's global media, while Mindshare continues to work for it in some Asian markets including India. The UK media consolidation follows last week's news that Pepsi ...
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
are starting to feel harsh scrutiny by media and protest groups alike. So why have brands like McDonald's been...stage. Perhaps such activity is in the works. But in its absence, media grumbling about Olympics ...
Brand Barometer: Social media performance of Creme Egg
05 Apr 2012 | by Gemma Charles
A look at the performance of Creme Egg in social media over the past four months...@YomegoSocial Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands ...
Bauer Media partners Kraft for Philly in 5 campaign
04 Apr 2012 | by Nick Batten
Bauer Media has launched a bespoke multi-platform content campaign for Kraft aimed at reinforcing.... The creative for each of the campaigns was devised by Drum. Earlier this year Bauer Media supported Cadbury ...
ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
ISBA's annual conference reflected the increasing importance of online, with the issue of social-media...media - and still grappling with a challenging economic climate - delegates focused on how to achieve ... : 1. Socal media measurement 'grows up' 2. Brands called on to help regulate media 3. Talent ... TV vs SOCIAL: ' Unless you are going to get a million (fans on social media), don't bother' 1 ...
Swap social media for TV unless you have a million fans, says Diageo marketer
22 Mar 2012 | by Gemma Charles
applied to social media, argued Gladman. He also argued that brands would not get to a million fans ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
