Pizza Hut has launched a digital media campaign and themed pizzas to promote its tie with summer...targeted and behaviorally targeted media to engage the appropriate consumers and sell pizzas. Murray ...
LONDON - Kellogg has appointed CMW to handle a digital and social media campaign to promote.... It will also look to engage the brand's core audience of young adults through a high-profile social media campaign, the first time Kellogg has embarked on a social media campaign to support a brand in the UK ...
flagship pear variant, which is currently the biggest-selling pear cider brand in the UK market. Media ...
LONDON - Walker Media has scooped the £2 million UK media planning and buying duties...in Europe and the US. Haribo and Walker Media were unavailable for comment. ...
Carat and Group M miss out on the dairy giant's £100m pan-European media....pan-European media planning and buying account into ZenithOptimedia. The business includes the 5 million UK media account, previously handled by Carat. The Publicis Groupe agency won the business, which also includes media for President cheese, after a pitch against the UK and French incumbents ...
LONDON - Ocean Spray, the cranberry products brand, has moved its £5 million media planning...team that can deliver fantastic results. The combination of strategic planning, innovative media skills ...
The agency secured the business following a pitch against Isobel, Albion and two other undisclosed agencies in a process handled by Agency Insight. HMDG has been briefed to develop a creative campaign for the brand that will launch across a number of media channels in 2010. Previously, This Water, which is made ...
has worked with agencies on a project-by-project basis. Arena BLM handles all of Kopparberg's media ...
LONDON - Last week's edition of Campaign carried a story that was headlined: "GSK calls £300m media...We now accept that the story, which suggested that GlaxoSmithKline has called a review of its international media planning and buying arrangements, was incorrect. GSK has no plans to review either ... consultancy Medialink to conduct a standard audit of its media buying arrangements. MediaCom continues ...
partner at Element Communications, its joint media venture with Naked Communications. Before this, she ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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