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R Whites reinvents 'secret lemonade drinker'

the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media space directly from Channel 4, and used production company iCity Media. Jenny Bostock, Britvic ...

M&M characters test out 'British' costumes in Jubilee ad

The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...

Mindshare retains Unilever media buying in the US

Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...

Jordans & Ryvita calls £6m advertising pitch

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

Old El Paso readies Jubilee-themed campaign

this in the fabric of the plan. We re using media to position Old El Paso at the centre of the celebrations, both ...

Irn Bru says hello to 'Fanny' in latest ad

the production company was MTP. Media planning and buying was handled by PHD North. Follow Loulla ...

Ketel One in search for creative agency

Recent advertising has been handled by Grey New York, which picked up the global account in 2009 after a contest against M C Saatchi, Wieden Kennedy and Kirshenbaum Bond Senecal Partners. At the time, global media spend was estimated to be $25 million. However, the brand, which is a joint ...

VCCP wins Laithwaites advertising account

launched the business while studying in France. The media account, handled by Carat Manchester ...

Carlsberg launches star-studded football-focused ad

Cattaneo. OMD handled the media planning and buying. Ryan Newey, co founder, Fold7 said: "We wanted a ...

Marketing spend to increase in 2012, indicates survey

, the highest percentage across all media, while 12% thought they would decrease, which was also the highest percentage across all media. An additional 9% were unsure how digital budgets would change throughout ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.