29 May 2012
| by Loulla-Mae Eleftheriou-Smith
the start of National Ice Cream Week. It will run in intermittent bursts.
Taylor Herring bought the media space directly from Channel 4, and used production company iCity Media.
Jenny Bostock, Britvic ...
28 May 2012
| by Sarah Shearman
The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom.
It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them.
Yellow M M is trying on a range of outfits ...
25 May 2012
| by Daniel Farey-Jones
Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...
24 May 2012
| by Sara Kimberley
Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company.
The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year.
Grey was subsequently appointed ...
22 May 2012
| by Maisie McCabe
this in the fabric of the plan. We re using media to position Old El Paso at the centre of the celebrations, both ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
the production company was MTP.
Media planning and buying was handled by PHD North.
Follow Loulla ...
17 May 2012
| by Jeremy Lee
Recent advertising has been handled by Grey New York, which picked up the global account in 2009 after a contest against M C Saatchi, Wieden Kennedy and Kirshenbaum Bond Senecal Partners. At the time, global media spend was estimated to be $25 million.
However, the brand, which is a joint ...
17 May 2012
| by Jeremy Lee
launched the business while studying in France.
The media account, handled by Carat Manchester ...
11 May 2012
| by Sara Kimberley
Cattaneo. OMD handled the media planning and buying.
Ryan Newey, co founder, Fold7 said: "We wanted a ...
11 May 2012
| by Matthew Chapman
, the highest percentage across all media, while 12% thought they would decrease, which was also the highest percentage across all media.
An additional 9% were unsure how digital budgets would change throughout ...